Introduction
Paying keen attention to little details in regards to your business is a huge step in the right direction. There are many businesses today that have closed their doors to the world as a result of zero or no attention to what would have been properly averted before the time it came.
As Africans, we’re familiar with the words, “A stitch in time saves nine”, hence our businesses need that stitch in time to save not just nine, but a lot of numbers on the clock.
Today, we go deeper, exploring why google analytics is important for African businesses.
What are Google Analytics?
Listed as one of the Ten Best Mobile Apps for Digital Marketing, Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. This app provides you with tracked results, knowing who clicks on your content, the length of their stay and how their exits can make you improve.
Google Analytics also helps you monitor all your website analysis properties easily from your phone. It also offers rich reportage to your website, your target audiences, and your digital marketing efforts.
So why is it important?
Before we go deeper, permit me to ask, “As a business gunning for global recognition, wouldn’t you want to know how to convert your attraction into more global business opportunities?”.
Google analytics is very important because it helps you be up to date with business-to-business (B2B) marketing trends. That is, you have a resourceful collection of techniques for marketing for your business. It helps you improve lead quality, sales acceptance of leads and conversion rates. This in turn fuels your growth with your existing customers, who become advocates to what your business stands for.
Also, through the help of google analytics, you understand the kind of first impression which you portray out there. This aids you in optimising a few things such as mobile optimisation, graphic designs, content length to meet your audience reach and the usefulness of these contents.
Furthermore, you’re aware of your audience reach (geographically) and this helps you with specific marketing goals and campaigns for those areas. With this information, you also know how to penetrate the areas with the least traction.
Another reason as to why google analytics is key for African businesses is because it helps you know where you’re ranked in search engines. Search engine optimisation (SEO) helps you optimise your business and when you’re fully aware of your ranking, it saves you from having poor visibility, lower conversion rates, bad user experience and long term damage to your business site.
READ ALSO: WHAT IS SEO AND HOW LACK OF IT IS AFFECTING YOUR BUSINESS GROWTH
Google analytics helps you set goals for your businesses. These goals help you with segmentation to properly target your audience, keywords to attract and retain traffic, gives you a proper study of your competition, helps you with a decision on which social media to target, show how compatible you are with your customers and lastly, determine the offers you provide as a business.
Bottom Line
Google analytics is like a plus one to a beautiful date. It is very essential to have, own, manipulate and optimise for your growth and visibility. It may seem as a simple graph but it can be used in a million and one ways for your benefits. Try implementing it today.
