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In the recent months, digital marketing has made various tables of discussion. Its weight in Nigeria can be attributed to the pandemic internet reach which increased by 33.05%.
Currently, with the use of mobile phones and the internet to promote products and services, digital marketing has experienced a wider reach. This provides marketers the ease of working remotely, utilising their skills to build up their market and expand their reach.
Itemised below, we detail ten digital marketing mobile apps that can help you effectively run your businesses. Through the use of these apps, you can create, track, audits and stay connected to your clients. The mobile apps are;
- Google Analytics
- Canva
- Buffer Hootsuite
- Facebook Pages Manager
- Facebook Ads Manager
- Later
- Grammarly Keyboard
- Plai
- Over
- Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. This app provides you with tracked results, knowing who clicks on your content, the length of their stay and how their exits can make you improve. Google Analytics helps you monitor all your website analysis properties easily from your phone. It also offers rich reportage to your website, your target audiences, and your digital marketing efforts.
- Canva
For most businesses, graphic designs are a huge problem. Using Canva, one can easily win over these problems. Canva is an easy-to-use design platform that allows you to create a variety of graphics for your business. With Canva, you can easily create everything from social media images and web banners to marketing brochures, flyers, business cards, presentations, and just about everything in between. Furthermore, with Canva’s integrated social sharing, you and members of your team can share tasks directly with a few taps on your phone screen. If you just need a simple image editor, then Canva is a great free tool. For Pro and Enterprise plans, you can gain more features starting at $10/month.
- Buffer
Buffer is a multi functional social scheduling app. Its main function is to schedule updates to multiple accounts on Twitter, Facebook, LinkedIn, Instagram and Pinterest. The app also allows follow-up with statistics on how each post performed. Buffer currently offers a free subscription and four competitively priced plans: Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month).
- Hootsuite
Just like Buffer, Hootsuite is another social media management tool that allows you to schedule posts to Twitter, Facebook, Instagram, LinkedIn, and Youtube. It gives you more ability to plan at every plan level. Currently, Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time. Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.
- Facebook Pages Manager
Facebook currently houses a lot of content. With over 130 million downloads on the playstore, the mobile app is filled up with Facebook Groups, Facebook Marketplace, Facebook Watch, and the regular news feed all taking up space; this makes it easier to figure out on how to keep on top of your Facebook business page. The Facebook Pages Manager app allows you to streamline most activities that are part of managing a Facebook page. These can include posting, commenting, and liking, and also replying to private messages. You can handle page management controls via this Facebook app, change details, images, and even track statistics. Best of all, the app is totally free to use.
- Facebook Ads Manager
Facebook Ads Manager helps you with running If you run ads for Facebook or Instagram advertising campaigns from your phone. It is easier to stay on top of your campaigns, edit schedules and budgets, easily create and track Facebook ads, and receive notifications all in the palm of your hand. No matter where you are, this app will help you stay on top of your ad spend and your campaign success. Just like the pages app, the Facebook Ads Manager App is free.
- Later
Originally launched as Latergramme, the Later app allows you to schedule and publish posts for Instagram at your own convenience. The app allows you to fix Instagram’s inabilities of posting at a later time. It also allows you to manage Instagram accounts in one place. You can also source images from a library or even from Dropbox and Google. Analytics is easy as well with reports on user activity and hashtags. The Later app is free with limited use, and paid plans range from $9/month for a single account, up to $49/month for multiple user accounts.
- Grammarly Keyboard
The right use of words, sentences and tenses is very key in marketing. Oftentimes, the wrong use of words can take your audience away from your social media posts. With Grammarly Keyboard, the app lets you use a special keyboard that automatically scans your writing for misspellings and grammatical errors. It helps to remove mistakes and poor grammar and over time helps you become a better writer. Best of all this marketing app is completely free and works inside any app on your smartphone.
- Plai
Plai (pronounced ‘play’) is a new app that combines analytics reports from Google Ads, Google Analytics, and Youtube. It offers a smooth visual experience that helps track your marketing results day-to-day. The app also offers keyword research and trending content. Before creating a marketing campaign or even a social post, you can access trending content in your niche, discover relevant keywords, and learn the latest marketing strategies. The easy to use marketing app is a great way to get more familiar with your marketing analytics for your business.
- Over
In getting qualitative images used for graphic designs, it means working on a desktop and then exporting to a mobile device. However, Over eases you from the stress of editing images with your desktop. With tons of incredible graphic templates, it allows you play with filters, graphics, and fonts to make your social media posts stand out. You can easily make your custom social media content by adding your logos, fonts, and color palettes for quick and easy access. They also offer a library of videos, graphics, and font collections, and full access to stock photography on sites like Unsplash, Pixabay, and Google Images. Over offers a free version with some decent functionality. If you want to use the complete version, it costs $9.99 per month, or $69.99 if you pay annually.
In Conclusion
These mobile apps are easy to use and operate as they give you the opportunities to be present with your target audience and by providing marketers a direct means of communication with customers.
