While naming a company is similar to naming a product, there are some important differences to keep in mind. To begin with, when naming a company, it’s essential to ensure that the name be broad enough to allow for expansion into other business spaces and shifts in product focus. Avoiding overly specific names will ensure your Radio Shack doesn’t need to become just a Shack and your Kentucky Fried Chicken a KFC. In addition, while product names typically need to appeal to one or two customer groups, company names often need to resonate with a larger number of target audiences, including not just customers, but corporate boards, shareholders, business partners, investment firms and the media. Also, while product names can be localized to suit different markets and cultures, company names typically need to “travel” internationally and resonate in all the markets in which they will exist. Lastly, while most product names don’t require a corresponding exact .com domain, company names often do.