digitalmarketingtips

Digital Marketing Tips For 2021

Are you a business owner thinking of Digital Marketing channels to explore in 2021? Then this article is for you!

In this article, we share Amazing Digital Marketing Tips for 2021.

1. Search Engine Optimization (SEO)

Imagine a situation where people who are interested in your service go to Google, search for your service and you are on the first page of Google. This brings people that are already interested in your product or service to you for free.

2. Google Ads

While SEO gets you free traffic, it takes a while. With Google Ads, you can start showing up on the very first page of Google immediately. People search, they see your ad, they click it, and it takes them to your website.

3. LinkedIn Ads

This is another aspect of Digital Marketing that is not utilized enough. If you are targeting a corporate audience, most especially B2B, you will find LinkedIn very effective.

4. YouTube Ads

Without a doubt, YouTube is one of the most popular online platforms today. It is just amazing that many businesses are not taking advantage of this platform.

YouTube is very effective and cheap especially when you combine it with re-marketing.

5. Email Automation

Now we all understand what email marketing is, but email automation puts this on autopilot. People get on your email list and automatically they receive a series of emails that take from cold leads to warm leads. This works wonders.

6. Conversion Focused Website

Last but not least is a Conversion Focused Website. Not just a generic information website that people go to and leave. A website that is designed to convert strangers or visitors to actual leads. This is another area businesses really need to focus on. Review your current website, how many leads are you getting? If you are not getting the best results, develop a conversion-focused website.

Conclusion

That’s it, Digital Marketing approaches to really consider in 2021:

  • Search Engine Optimization
  • Google Ads
  • LinkedIn Ads
  • YouTube Ads
  • Email Automation
  • Conversion Focused Websites

We trust you found this useful.

If you need help or guidance in improving your Digital Marketing, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning this article? Please feel free to leave a reply below.

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Finding Your Target Audience On Social Media

Have you been trying to find your target audience on social media and still not found how to? Then the article is a must-read for you. I’ll be discussing the various simple ways to find your target audience on social media.

1. Identify your target audience

It is necessary for you to know who your target audiences are in order to find them. When you visualize who they are it will be easy for your brand to properly position itself in the right space.

2. Use hashtags

Hashtags are keywords used on social media platforms to make it easier to find information. Ensure these keywords are what your target audience will be looking for, also be specific e.g. #CreativeAgenciesInLekki not general e.g #CreativeAgency.

Also, hashtags have the ability to enable businesses to create targeted campaigns on social media.

3. Use social media ads

You can never go wrong with social media ads. Social media advertising allows you to reach a new, targeted audience quickly. It shows you clear data of the size of your audience, their demography, etc. With social media ads you can connect with your target audience fast. Amazing!

4. Create content that suits your target audience

Generate or create content that your target audience will be interested in. This might be a slow process unlike ads, but it’s a great way of attracting and building your audience. You can do this by creating a content calendar that speaks to the needs of your audience.

Conclusion

The reason why your business is on social media is to build brand awareness, trust, loyalty and most importantly to make sales. This is why it is very crucial for you to know who your target audience is, where they are and how to build a relationship with them.

I hope you found this article helpful.

If you need help or guidance in improving your social media presence, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

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The Biggest Content Marketing Mistakes

Content marketing is a great marketing approach that helps in building trust, generating leads and also increasing sales. It basically has to do with the creation and distribution of valuable and relevant content to a specific audience based on their needs.

As great as content marketing is, a lot of people still make mistakes in their content marketing strategies.

In this article, I’ll be sharing some of the Biggest Content Marketing Mistakes.

1. Not defining your target audience

One of the biggest mistakes made in content marketing is not defining your audience. If you want your content marketing to be very effective, you need to define your audience (this cannot be overemphasized). Know who your target audiences are and create content for them. Your content should attract and retain a clearly defined audience.

When you have identified who your target audiences are the content you’re producing is valuable to them and they will begin to see you as a thought leader in your specific field.

2. Creating irrelevant content

This goes hand-in-hand with knowing who your target audiences are. It is not everything you see trending that you should create content for. Ask yourself if the event is relevant to your target audience if it is you can go ahead, but if it is not, don’t bother.

According to Neil Patel, the goal with evergreen/relevant content is to create something that will still be relevant and still drive traffic in five years.

3. Not reviewing performance

A lot of people don’t track their content marketing performance, which isn’t really good because you won’t be able to identify what content strategy works best for you and which one doesn’t. If a strategy is performing better than expected, you can double down on that specific tactic.

4. Producing “salesy” content all the time

Be careful about being too “salesy”, especially if you want to grow your following. As much as you want to make sales, it is also important that you create content that is engaging, interesting and meaningful to your audience. First, build trust, then making sales will come easy.

Conclusion

I believe you’ve spotted a mistake you’ve been making in your content marketing, it’s great you know and now is the time to make adjustments.

A quick recap, the 4 biggest content marketing strategies mentioned were:

  • Not defining your target audience
  • Creating irrelevant content
  • Not reviewing performance
  • Producing “salesy” content all the time

I hope you found this article very useful!

If you need help or guidance in improving your content marketing strategy, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning content marketing? Please feel free to leave a reply below.

How to Create A Twitter Business Account

Create A Twitter Business Account

Twitter provides your business opportunities to connect with potential & existing clients and it generally helps you grow your brand. It is a great platform for your business to launch viral campaigns.

It is also a cost-effective way of connecting with your audience.

Here, I’ll be showing you how to create a Twitter business account.

1. Create a Twitter account

Go to www.twitter.com and sign. Fill in the required details and follow further instructions.

Twitter business account

2. Add your business profile details

Add your profile image, header, website link, and bio. Ensure you write a compelling and concise bio stating what you offer and the benefits.

Also, the recommended image size for your profile pic is 400×400 pixels while the recommended size for a Twitter header image is 1500×500 pixels.

3. Pin a tweet

Keep an important Tweet at the top of your timeline (TL) so whenever someone visits your page, they can see this important tweet. To pin a tweet, click on the ‘more’ option of the Tweet you want to appear on top of your timeline and select ‘pin to your profile page’.

4. Connect with others

You can connect with people you know, and those who match your business’s interests. Twitter also gives recommendations on who to follow.

Conclusion

Twitter gives your business access to millions of people around the world, giving you the opportunity to interact with existing and potential customers.

I hope you found this useful.

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

Amazing Sources Of Inspiration For Great Content Marketing Topics

Amazing Sources Of Inspiration For Great Content Marketing Topics

Creating or generating topics is one of the most difficult aspects of content marketing. Even for the most creative writers, trying to come up with new and interesting content topics can be a struggle. Sometimes, it feels like there is nothing left to say, but really that is not the case. What you really need is to get inspiration to create good and relevant contents.

So if you are battling with coming up with fresh, authentic and relevant contents, you are on the right page. In this article, we will be sharing with you some amazing sources of inspiration for great content marketing Topics.

Let’s get started!

1. Bad Customer Review

According to eMarketer research, online reviews are by far the most trusted source of business information. Every business will receive some bad reviews: you simply can’t please everyone. Reading a bad review about your business can be disheartening but it can also be a blessing in disguise.

It is easy to ignore but responding to a bad review not only shows the one frustrated customer you care, but it also shows everyone who is reading the review, especially to your potential customers. You can create relevant content and address pressing issues on your company’s blog or social media pages.

2. Your Competitors

Another content marketing inspiration is knowing who your competitors are is important what exactly what your competitors are doing. Follow your competitors and see what they post, and which of their posts get more engagement. Generate your content and make it your own uniquely.

You get that right!

3. Your Customers

Your customers are an extremely great source for social media and blog post topics.

You can use surveys and contact forms to get content marketing contents from your customers. So when you see similar questions asked you can include the questions and answers in your Frequently Asked Questions (FAQ) page and can also go further to do videos and blog posts on some of the questions asked, this would spark engagement as customers can easily relate with the content.

4. From Your Industry

You can get content marketing topic inspiration from the latest happenings in your industry, this would showcase your business as credible and relevant.

5. Social Media Trends

By observing the types of conversations your target audience are engaging in, you will have a better understanding of what your target audience is interested in and this would enable you to develop content topics or subjects that will resonate with your audience.

Conclusion

Content marketing is an inexpensive and effective way to reach potential clients and serve current customers. Your priority is to provide contents that will bring new customers and also strengthen the relationship you have with your existing ones.

Most definitely, this list is not exhaustive, there are many other inspirations for great awesome content topics. But with these content marketing inspirations shared you should be able to come up with great topics that would increase engagements on your platforms.

We really hope you’ve found this article helpful.

If you need help or guidance in improving your content marketing strategy, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning content marketing? Please feel free to leave a reply below.

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Book Branding: Tips to Help Your Book Stand Out

Like it or not, people judge books by their covers.

We all know that we’re not supposed to… But we do it anyway.

And, honestly – how else can you really choose? In a store packed with books (or sitting at home browsing Amazon) your book cover design is the most effective way to catch people’s attention.

It doesn’t matter what’s between the covers if no one ever bothers to open them.

A shoddy book cover will make prospective readers question the value of the content within.

But, strong cover design will catch a reader’s eye, capture their interest and communicate what the book is about.  These are the things that inspire someone to buy your book.

But, unless you are an artist or graphic designer, you probably don’t know how to create a powerful and professional cover design. And you likely aren’t following contemporary book cover design trends.

Let’s take a closer look at book cover design tips and best practices to help you create a book cover that makes readers want to crack the spine.

Make your title prominent

The title of your book should be the primary focus of your book cover and must be clearly visible.

Your title communicates the essence of your book and differentiates it from the other books on the shelf.

Imagine if a shelf in a store or your computer screen contained nearly identical titles or titles that a person could not read. How would they be able to distinguish your book from other books?

If you want to attract a reader, they should never, ever have to search to find the title.

In practical terms, this means:

  • choosing a font that is easy to read,
  • selecting a font color that stands out from the background,
  • using a font size that is easily visible even when your cover is a thumbnail on Amazon, and
  • positioning other text and graphic elements to avoid competing with the title.

Ben Sobieck points out in Writer’s Digest that many people shop for books online. This means that your book cover must be legible even when appearing at a fraction of its actual size.

Even on a small phone screen, your potential readers must be able to read the title of your book.

So, whatever you do, don’t let the cover design get in the way of your title.

Choose fonts and colors to make reading easier

Your book cover should be easy to read.

This may seem obvious – but it bears saying anyway.

If you let design choices get in the way of readability, you’re undermining your ability to communicate with your audience.

It makes no sense to share your title, summary, and reviews if no one can see them.

So, make font and color choices that support readability.

  • Avoid color combinations that are garish or hard to look at for any length of time.
  • Do choose font colors and background colors that contrast sufficiently for easy visibility.
  • Select fonts that are easy to read (consider serif vs sans-serif)

Typographic consultant Ilene Strizver shared in an article for Fonts.com:

Serif typefaces have historically been credited with increasing both the readability and reading speed of long passages of text because they help the eye travel across a line…

This is why the print inside your book is most likely in a serif typeface.

You can and should choose a more creative font for your title and name on the cover; but, we suggest pairing it with a simple serif font for any reviews and the synopsis on the back.

And, limit yourself to only 2 fonts – more than that can start to look disjointed or busy. Speaking of which…

Don’t over-crowd the cover design

Staring at a page of solid text, it’s hard to tell which word or sentence (if any) is most important.

They all look visually the same. Just letters in the same size, color, and weight.

A crowded design will render it impossible to pick out the important stuff.

Readers don’t approach a book cover with the same engagement that they do when reading a page from your book. If they’re perusing covers, they’re simply browsing. They’re not ready to invest any deep concentration in your book yet.

But, that’s what your cover should persuade them to do! Briefly. Don’t make the reader have to work for it.

So, leave plenty of white space (a design term meaning blank space without text or design elements). This will allow the important information you share to be easily visible.

Your book’s title, your name, reviews, and the synopsis are all important. Keep your design uncluttered and readers will easily find them.

Embrace your genre

While every book is unique, honoring your genre is important.

Genres exist for a reason. They’re a shorthand for helping a reader to guess if they’ll like your book or not.

For instance, I like horror, supernatural thrillers, and comedic fantasy. If a book is well written and falls into one of those categories I’ll probably enjoy it.

And, each of those genres has its own design style. So, when I’m browsing, I can easily pick out a book in one of my preferred genres without even reading the title.

A horror novel looks like a horror novel.

So, when searching for book cover design ideas, start by browsing other popular books in your genre. What colors, layouts, fonts, and graphic elements are common in that genre?

Which of those elements make sense for your book?

Always create a unique book cover design that remains true to you and your book. But, do it within the larger framework of your genre’s design style.

Fans of your genre will be drawn to your book subconsciously, getting your foot in the door. Then your quality writing and fascinating story can take care of the rest.

The cover should feature a key theme from your book

If you’re looking for book cover design inspiration, look no further than your own writing.

The best path to a unique, creative book cover design is to visually represent a specific element or idea from your writing.

The cover should communicate as much about your book to your potential audience as possible.

But, you don’t want to try to overwhelm them with everything on one small cover.

Book covers have limited space in which to communicate. So, think carefully about the most important theme or element to feature.

Let’s say your story includes a paranoid android, mice, towels, and a spaceship shaped like a giant running shoe (this is a real book!). It’s a bad idea to cram all of that imagery into just one book cover.

Choose just one element – the one that communicates the most relevant information about the book.

And then use colors, imagery, fonts… and of course, your synopsis, to tell a visually compelling story on your cover that will grab peoples’ attention.

Conclusion

A book cover communicates what your book is about and if done right, motivates people to look closer at your book.

If you want to inspire people to pick up your book and buy it, you have to create a design that’s easy to read and visually appealing.

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How To Create A Twitter Business Account

Twitter provides your business opportunities to connect with potential & existing clients and it generally helps you grow your brand. It is a great platform for your business to launch viral campaigns.

It is also a cost-effective way of connecting with your audience.

In this article, I’ll be showing you how to create a Twitter business account.

1. Create a Twitter account

Go to www.twitter.com and sign. Fill in the required details and follow further instructions.

Twitter business account

2. Add your business profile details

Add your profile image, header, website link, and bio. Ensure you write a compelling and concise bio stating what you offer and the benefits.

Also, the recommended image size for your profile pic is 400×400 pixels while the recommended size for a Twitter header image is 1500×500 pixels.

3. Pin a tweet

Keep an important Tweet at the top of your timeline (TL) so whenever someone visits your page, they can see this important tweet. To pin a tweet, click on the ‘more’ option of the Tweet you want to appear on top of your timeline and select ‘pin to your profile page’.

4. Connect with others

You can connect with people you know, and those who match your business’s interests. Twitter also gives recommendations on who to follow.

Conclusion

Twitter gives your business access to millions of people around the world, giving you the opportunity to interact with existing and potential customers.

I hope you found this useful.

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

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How To Increase Engagement On Your LinkedIn Business Page

A LinkedIn business page helps your members know more about your business, the latest news, job opportunities, new products, about your team, etc. And with over 675 million users, LinkedIn gives your business the opportunity to increase brand awareness and also helps you attract leads who can eventually turn to pay customers.

The first step to effectively utilize your LinkedIn for your business is to create a LinkedIn business page. Note that a LinkedIn page can only be created on a desktop.

In this article, I’ll be sharing 6 ways you can increase engagement on your LinkedIn business page.

LinkedIn for business

1. Encourage your team to engage with your page

Encourage your team members to follow and share updates from your business page to boost the organic reach. By sharing your posts, their networks can notice your brand. This will increase your brand awareness on the platform.

As your team members constantly engage with your posts, your business page is likely to gain more followers, who can eventually turn to customers.

2. Let your ‘about us’ be compelling

Write a compelling ‘about us’ on your LinkedIn page. When visitors come to your page, one of the things they look at is your ‘about us’ and this is very important. It should be brief and concise.

It is a great opportunity to announce or showcase yourself to your page visitors.

3. Post valuable content

Posting valuable content on your business page can never be overemphasized. It is important for page growth and engagement.

LinkedIn gives your business the opportunity to position your brand as a thought leader in your industry.

Quality content and compelling updates will be beneficial to your brand. Some content ideas for your LinkedIn business page include:

  • Brand storytelling
  • Answering industry questions
  • Video content
  • Frequently asked questions about your brand or industry
  • Infographics
  • Sharing blog posts from your website, etc.

4. Use sponsored posts

Another way to increase engagement on your LinkedIn business page is to run ads. Use LinkedIn ads to reach more than 675 million professionals worldwide.

Running ads is a fantastic way to reach new users. Note that LinkedIn ads are more expensive than other social media ads. You spend a minimum of $10 daily budget per campaign. But in the long run, it will help increase your visibility and engagement.

5. Get involved in LinkedIn groups

Taking advantage of LinkedIn groups will help your business connect with new & existing customers. It also allows you to network with other people in your field/industry or people with similar interests.

6. Engage! Engage!! Engage!!!

Engage with your audience. Do not ignore comments, even if it is a negative one, ensure you respond to comments and shares on your page.

Conclusion

A LinkedIn business page will help you drive awareness and quality engagement with professional audiences. And with the points listed above, you’ll be able to increase engagement on your LinkedIn business page.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

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10 Long Term Benefits Of Content Marketing For Your Business

Content marketing this day is undeniably taking precedence as the most preferred form of marketing.

90% of businesses are already using content marketing to generate inbound leads.

Many of your competitors would have shifted to content marketing and by now they might even be creating content on their success stories.

So, what is content marketing?

Content marketing is focused on creating, publishing, and distributing content for a targeted set audience across the web.

The importance of content marketing is that it is widely used by businesses to garner attention, generate leads, expand the customer base, and generate online sales.

You might have wondered what good can come your way if you shift to Content Marketing for your business!

Below are 30 benefits of content marketing that will explain why you should use this powerful marketing form to transform your business.

1. Increases your brand’s visibility online

Gone are those days when people purchased a product or subscribed to service just by word of mouth.

The markets are digitally upgraded and it is now demanding for a brand to have a digital presence.

Creating a website and accounts on all major social media platforms is now mandatory for any business.

This not only establishes an online presence but also makes reaching them and providing support easy.

Creating quality content consistently on your registered platforms will give your brand more reach than any offline activity you do.

Starting with Digital content is as simple as opening a savings account. The more the better!

2. Lets you start with a low budget 

Traditional marketing activities like advertising in newspapers or organizing an event involve a budget.

The amount of effort from the marketing team is high and it’s hard to track the ROI. On the other hand, Content marketing only requires consistent efforts and good writing skills to succeed.

With so many platforms adapting to the advertising model, publishing quality content without advertising is working great as well.

To put it simply, content marketing saves your money.

3. Helps amplify the reach of your brand

Millions of users are surfing the internet worldwide on a daily basis. There is a large population that can possibly become your customers.

How do you make them turn towards your business? In other words, how do you grab their attention?

Content marketing not only creates awareness about your brand but also makes it reach a variety of people in various digital platforms. Create content that focuses on providing value to your customers.

Once your content starts creating a buzz among your target audience, the road to word of mouth gets closer.

4. Develops the trust factor among the audience

As a business professional, you already know how important it is to be a trustable figure in any industry.

There are a lot of factors that can influence a buyer. But when it comes to making the buying decision, trust is the only factor that moves the needle.

Trust of a generic audience can not be gained in a short span of time.

Just think of this!

The brands of spices you purchase on a monthly basis is now a part of your kitchen. A few may be irreplaceable. These are the brands you trust.

Making your content educational and providing real-life solutions to help your audience is the right way to go.

benefits of content marketing

5. Brings perennial traffic to your blog with evergreen content

According to Ahrefs,

Evergreen content is content that doesn’t go out of date. It revolves around a topic that’s always relevant to readers, regardless of the current news cycle or season.

There is no going back once your evergreen content article starts ranking for your content target keyword.

This is the best way for your audience to discover your brand. Since the content is designed to stay evergreen, so will be your blog traffic.

Thinking out of the box, content research, and providing the best value in your content helps you to gain the trust of your readers.

6. Builds a relationship with your audience

Creating evergreen content provides value to your readers.

This activity, when done consistently, will bring website traffic and also create trust among your readers.

In turn, you will be building an online relationship with your readers who invest their time to read your content.

benefits of content marketing

Be active on Social media platforms. Building a community on a platform like Facebook can give a boost to your traffic and eventually to your business.

7. Lets you engage with your audience on a personal level

benefits of content marketing

A buyer persona is the classification of your ideal customer based on market research and real data about your existing customers.

Once you have classified the personas of your customer, start creating content for all your personas.

This approach is similar to funnel marketing as the different buyer personas are in different stages of the customer journey.

Customer location, behaviour, their choice of content, and research are key factors when defining a customer persona.

8. Brings new visitors

benefits of content marketing

Publishing content on a regular basis will bring in consistent traffic to your website over time.

It is ideal to publish one to three blog posts per week. You might very well create one article for one buyer persona.

If you have also adopted creating content based on the buyer persona, you might be getting a lot of insights from your Google Analytics data as well.


Pro Tip: Focus on the quality of your article.

9. Increases daily visits to your website

The more content you create for your blog, the more will be your traffic.

Since the content you have created is more relevant and helpful to a user, they would be curious to know about the details of your brand.

This makes them land on your website and checks out the information about your company.

The website UI/UX is very important as it takes only seconds for a visitor to judge the image of your brand.

10. Builds authority in your niche

Once you have started creating top quality articles helping different personas of your ideal customer, you will be trusted and accepted as an authority on your niche.

benefits of content marketing

For example, let us consider you are a contact centre software company.

Authoring content about the challenges people face in the call centre industry and offering solutions clearly denotes that you understand your audience.

This will, in turn, make the visitor trust your product/service and establish yourself as an authority.


Pro Tip: The prime aim is to create content that will help the visitor. 

Conclusion: 

Few brands might state that they have challenges in Content marketing. But let’s face it. How good is a win without a fight!

With the above list for the benefits of content marketing in 2021, we hope you are now ready to build your content marketing strategy.

The questions you need to be asking yourselves is when can you start with content marketing? Which departments should be involved in creating content?

Digital Marketing Misconceptions

Digital marketing today is a big deal! It is a great way to connect with your existing and potential customers. Over the years, the Digital marketing profession/field has evolved, and it has also come with some misconceptions. This article looks to dispel some misconceptions people have about Digital Marketing.

Let’s get right into it.

1. It is difficult to measure

Digital marketing results are not difficult to measure.

There are various tools, analytics, and metrics that can be used to measure or analyze the effectiveness of digital marketing campaigns. These analytics gives you comprehensive data about your audience, it measures your engagement and this helps you determine the strategy that works best for you.

2. It is not for B2B

Another misconception about digital marketing is that it is not B2B but for B2C, which is not so. Digital Marketing can make any type of business grow (B2B, B2C, etc.). With many businesses on the internet today, it is a grave mistake to think B2B organizations don’t use digital marketing to promote their business.

3. You need to invest a huge sum of money into it

Wrong! You don’t have to invest all your money into digital marketing. Today, digital marketing is affordable and it comes with great benefits.

Now, you can run ads with the budget you have, beyond this there are so many affordable options for you today.

4. Digital marketing is for small businesses

No matter the size of your business, every business wants to make profit and if you are serious about that, digital marketing is a great marketing strategy to achieve that.

Conclusion

For your business to survive in today’s competitive market, Digital Marketing is very crucial because millions of your potential customers are using the internet daily!

So, take advantage of the benefits that come with Digital Marketing.

We really hope you’ve found this article helpful.

If you need help or guidance in improving your website digital marketing strategy simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning digital marketing? Please feel free to leave a reply below.