Introduction

SEO stands for “ search engine optimization” and it is the process of optimizing a website to increase its visibility when people search for products or services that are related to that website in search engines like google, bing yahoo and any other search engine. SEO’s work involves having bots go through pages on the web and collecting information about them and putting this information into an index, then the algorithm analyzes the indexes and uses different ranking factors to determine the order that web pages would appear in search results when a query is made. .

How lack of SEO is affecting your business growth 

• Search engine optimization is very important in digital marketing because people make billions of searches every year, usually with the intention to find a product or service. So if as a business you’re not using SEO or your SEO is poor your visibility will be reduced and that results in less traffic and ultimately less customers for your business.

• By not optimizing search engines you’re lowering your conversion rates and in turn losing potential customers, because most of the traffic that your site will get comes from people that are already interested in what your business already has to offer. 

• Another effect of lack of SEO or bad SEO is that it creates a bad user experince. When a user is conducting a search they’re trying to find a specific product / service or the answer to a specific question, good SEO offers meet this need and also offers answers to the different types of questions that they may have. Customers having a bad experience on your site can lead to them having a bad impression of your brand. 

• Consistent lack of SEO will lead to a long term damage to your site because google will  most likely not rank your page for any search, and this will lead 

• Lack of SEO  is a waste of time and effort. You could spend a lot of time and energy creating amazing content and by not using SEO you make it harder for people to find you and see all that your brand has to offer. And your content won’t drive the results that you want. So the time and effort spent on creating content won’t offer a return on investment.

Summary 

To improve your SEO make sure that you’re putting out content that is relevant to the services you offer, use relevant tags, include H1,H2 and H3 in your write ups and make sure that you have a website that is easy to navigate.