Introduction 

Marketing is a term that has been in existence since the 19th century, the advertising  boom happened in the 1950s when radio and tv became a big thing.

 Over the decades marketing has grown to become one of the largest industries in the world, especially with the internet and cell phones creating new avenues for marketing. 

What is traditional marketing 

Traditional marketing is any form of marketing that uses offline means to reach its audience.

Examples include newspaper ads and other  print ads, billboards, mail advertisements, tv and radio adverts.

   

What is digital marketing 

Digital marketing is any marketing that happens online, this includes social media ads, email marketing, and PPC advertising.

Digital marketing has become very popular over the years and this is mainly due the cultural and technological shifts. 

Benefits of digital marketing 

• More engaging

It is so much easier to track, measure and assess customer engagement with digital marketing. It serves as a direct means of communication between you and your customers as well as your target audience. For example using social media to conduct polls can help you to know what your audience wants and their preferences. 

• Cost effectiveness 

Digital marketing enables you to be able to reach a wider audience both nationally and internationally at a fraction of the price that you’d use if you were to use traditional marketing means. Most digital marketing strategies like SEO, social media and content marketing have little to no cost 

• Effective targeting 

Digital marketing helps you to be able to extract data to know which audiences will work best for you and with this data you can optimize your campaigns around them. Options for targeting include keywords for search engine optimization, pay per click and through demographic information on social media. With these strategies you can ensure that your campaigns always reach the right audience. It also helps you to analyze the changes in customer behaviors and modify your campaigns accordingly to said changes. 

• Flexibility 

Unlike traditional marketing methods which can be a bit murky and difficult to asses and alter, digital marketing give you so many analytics tools to choose from, digital marketing will help you monitor the performance of your online ads, allowing you to see impressions, engagement rate, cost per click, and many more insightful metrics.

• Multiple content types 

A great advantage of digital marketing is that there are different contnet types that are available to showcase your business online. You just have to choose the best content type for your business. 

A lot of platforms even allow you to use different types of content to build an effective online audience. Examples of contnet types that you can chose from are;

• Blogs 
• Podcast 
• Ebooks 
• Visual content 
• Webinars etc. 

Conclusion 

Digital marketing is a must have for building a successful business, by understanding the benefits of it you can take advantage and further your business and gain more sales.