findingyourtargetaudience

Finding Your Target Audience On Social Media

Have you been trying to find your target audience on social media and still not found how to? Then the article is a must-read for you. I’ll be discussing the various simple ways to find your target audience on social media.

1. Identify your target audience

It is necessary for you to know who your target audiences are in order to find them. When you visualize who they are it will be easy for your brand to properly position itself in the right space.

2. Use hashtags

Hashtags are keywords used on social media platforms to make it easier to find information. Ensure these keywords are what your target audience will be looking for, also be specific e.g. #CreativeAgenciesInLekki not general e.g #CreativeAgency.

Also, hashtags have the ability to enable businesses to create targeted campaigns on social media.

3. Use social media ads

You can never go wrong with social media ads. Social media advertising allows you to reach a new, targeted audience quickly. It shows you clear data of the size of your audience, their demography, etc. With social media ads you can connect with your target audience fast. Amazing!

4. Create content that suits your target audience

Generate or create content that your target audience will be interested in. This might be a slow process unlike ads, but it’s a great way of attracting and building your audience. You can do this by creating a content calendar that speaks to the needs of your audience.

Conclusion

The reason why your business is on social media is to build brand awareness, trust, loyalty and most importantly to make sales. This is why it is very crucial for you to know who your target audience is, where they are and how to build a relationship with them.

I hope you found this article helpful.

If you need help or guidance in improving your social media presence, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

OnlineBusiness

Tactics to Improve the Reputation of Your Online Business

Do you want to improve the reputation of your online business? Reputation is vital for building relationships as an individual, but it’s equally crucial to build your brand reputation with consumers. 

Have you ever visited a website that had a questionable design? Encountered a brand that had terrible crisis management strategy or poor public relations skills on social media? If so, you know how much one small mistake could harm your business.

The more time you spend building trust with your followers, the more likely you are to see more engagement, traffic and sales. With that in mind, let’s look at five tactics you can use to boost your brand reputation.

1. Write high-quality content.

First, let’s talk about your content marketing strategy. Business owners and marketers spend a ton of time creating content for their blogs and social media, all in the hopes of convincing more people to spend time on their website. 

Let’s get one thing straight: If your content is lackluster, you’re going to have a hard time building a reputation that gains you followers. The information boom we’ve experienced throughout the last decade has resulted in countless websites popping up, with many in the same industry uploading similar posts. 

So what makes one brand more effective at building rapport than others? Simply put, your content needs to be actionable, informative and entertaining. This mixture of elements is hard to nail down for some people, especially those who are new to writing. 

However, if you’re willing to engage with your audience and find out what they expect from your brand, you can create high-quality content that meets their needs. The more relevant posts you have on your website, the more your company will be viewed as an expert in your industry. When people see you as an expert, you’re building a positive brand reputation

2. Engage with social media influencers.

Social media influencers are internet celebrities who spend their time on YouTube, Twitter, Instagram and Facebook. Influencers have already built rapport with their audience, who see them as reliable sources of information for their community. 

Publicly engaging and partnering with these individuals can help you shape the way consumers see your company. When influencers create sponsored content or respond to your tweets, they are sending a signal to their followers that they trust you with their time, information and money. 

If people from influencer accounts start following your brand, there’s a good chance they’ll eventually become your email subscribers or paying customers. When you consider that 94% of people plan on buying something from a business they follow on Twitter, it’s evident that engaging with influencer figures on social media can pay off for your company. 

There are over 3 billion people across all social media platforms. You can reach these people and build your reputation through influencers and a well-thought-out social media marketing strategy

3. Create a conflict resolution plan.

While we’re on the topic of social media, let’s talk about establishing a conflict resolution plan for your accounts. You’re going to see people saying they didn’t have a great experience with your brand. Sadly, it’s impossible to please everyone, no matter how hard you try, because something that benefits one person may put someone else at a disadvantage. 

There’s a good chance you’ve scrolled through social media and spotted an outlandish response from a business to a consumer that had an issue. Depending on the severity of the problem and the company’s response, it might have utterly destroyed its brand reputation because it didn’t have a conflict resolution plan in place. 

The key to resolving these issues is to have a strategy for when you get customer complaints on social media. You should try to get them away from a public discussion as politely as possible. A simple message such as “I’m sorry you had an issue with [problem area]! Please contact us through DM or email, and we will get this sorted out for you” can do wonders for your conflict resolution.  

Additionally, you’ll want to use social listening tools to see what consumers are saying about your brand when they are not on your page. Knowing what your followers think of your company, can help you strategically improve your reputation, even with customers who have complaints. 

4. Fine-tune your CX.

Customer experience, or CX, is how consumers interact with your brand. If you work hard to perfect the customer experience on your website, you can look forward to a boost in your reputation. 

Several factors contribute to good CX. First, you have to think about your site design. Can users easily navigate to each page, without getting lost or confused in your page hierarchy? You can bet that if a customer has a bad time browsing your site, they are going to form a negative opinion of your brand, which can harm your reputation. 

The design rules apply to every aspect of your site, especially your forms. Contact and payment forms are prevalent in blogs and online stores. Research shows that a staggering 67% of visitors will abandon your form if they encounter any issues. While 20% of those people will make an effort to contact your business, the rest will leave and likely never come back. 

You don’t want to give your visitors a poor CX, because they will remember their experience and tell others, potentially damaging your company’s reputation.

5. Show social proof.

Social proof is the psychological trend of people being more likely to buy something if they see other people enjoying that product. Common forms of social proof are activity popups for users, testimonials and reviews on individual products. 

Reviews, in particular, are vital for building your reputation, considering that 83% of people prefer reading reviews to marketing materials. The best way to get more people invested in your brand is to allow users to show their experiences with your brand. 

If you were browsing Amazon for shoes, would you buy something from a five-star or two-star seller? Chances are you would pick the five-star seller every time, because we are likely to see brands with more positive reviews as more reliable.

You can allow consumers to add their own reviews, share feedback from your customers on social media, and include testimonials from other influential people in your community. If someone has never heard of you but knows some of the people leaving testimonials for you, they are more likely to see you as trustworthy. 

Our reputations define our personal and business lives. If you want your business to be highly regarded in your industry and among your audience, you have to work to enhance and then preserve how people perceive your brand. You’ll face some hiccups along the way, but if you are vigilant, you can improve the reputation of your online business. Use these five tips to get more consumers to trust your business, showing them why you are worth their time and effort. 

successtipsforanenterpreneur

Secrets to Entrepreneurial Success

Are you an entrepreneur who really wants to succeed? We read all over why new businesses fail. But here’s how to succeed!

In case you don’t know yet, let’s quickly get you informed on the realities.

The Secrets to Entrepreneurial Success

In this article we will look at the secrets needful for success in any entrepreneurial pursuit. Indeed, you will feel better after reading these simple but effective truths.

The fact is that, becoming successful as an entrepreneur is possible. Many have stumbled on these simple secrets by mistake or instinct. Many have even spoken or heard about it but not many have applied it successfully.

The Secret of Solution

First, I’ll encourage you to think of this Secret as an important addition to your collection of success ingredients. In my business experience, no single factor is enough for success.

But certainly, there are some factors that you can never do without for long. One of these factors is this number one Secret – The Secret of Solution.

It is a statement of fact, that every human being has problems! You think that’s not true right? Well, just read on.

You will agree with me that when you have needs that you can’t meet, it’s a problem to you.Your inability to meet a need at a particular time is subject to diverse factors.

But what’s important is that you will appreciate anyone who can provide a solution right at that point when you need it. That’s correct right? Sure, it is!

So, imagine that your surrounding is full of problems, which is true by the way. But then, you are the one that has the solution. And of course, everybody is paying you to get it. Wow! Awesome right? Of course, it is. And that is what this secret is about.

In case you have not noticed, most business ideas (that eventually last into great companies), came when a problem was identified. And especially when the solution can be monetized. Yes! Money is a key factor.

Many might tell you not to put money first. But I’ll say make money your end goal! Or, do you actually know any business that is fueled just by passion? Of course not! Without reward for passion, frustration will set in and in the end, the pursuit will be abandoned.

The Secret of Knowledge

You must have heard people talk about going for apprenticeship or internship. These are great ways to get practical knowledge about running a business. As an entrepreneur who desires success, knowledge is key!

According to the my research, some of the reasons many people start new businesses include: they wanted to be their own boss, wanted to pursue their passion, dissatisfied with their job and or the opportunity presented itself.

What is however important is that irrespective of your reasons for starting, don’t start without passable knowledge. Just as the apprenticeship and internship options for learning are great, some still learn from books and YouTube videos. Trust me, these are great ways to get knowledge as well.

However, you must know that going to school alone doesn’t make anyone brilliant. There is always the need to learn more than your teacher has taught you. In other words, for you to succeed as an entrepreneur, you’ll need multiple sources of knowledge.

This is because the more you know, the better your chances of standing out, improving your craft and wooing more customers.

Please note, learning is a continuous process! Never graduate from learning!

The Secret of Money Seasons

The truth with business is that, everything rises and falls on money; how much you make, how much you keep and how much you lose!

Have you noticed people that sell little sweet to primary school children? Have you ever wondered how much gain they make? If you are to ask them, and get an answer, you will discover that the gains are not in millions per year.

In fact, they might not make a million in 15 years. Yet, you’ll see big businesses who are making big money per day still folding up after few years. While many of these sweet sellers remain in business for so long.

As an entrepreneur who desire success, having adequate knowledge about how money should be managed is important. As said earlier, many have stumbled on these secrets by mistake or instincts. But not many have applied it successfully.

When it comes to the subject of money, many people are natural managers while some are not. But irrespective of the category you belong, as an entrepreneur, you still must understand the seasons of money.

While many sweet sellers and most market women probably wouldn’t go out of business is because they understand money and its seasons. For many market women, November to December is the peak period for sales. For people selling books for school children, its probably when new sessions are to begin.

But for an entrepreneur whose business is not directly linked with similar factors, understanding that every business has its factor is key! In order words, when there is a great inflow or a peak sales period, don’t roll out all your dices. Because you’ll need them when the rains come.

Never rush into business expansion! Never rush into spending when you make good money. Instead, keep your expenses very low. Movies, Pizza, shopping etc. all counts and matters.

As a prescribed entrepreneurial rule of money management, within your first 3 years of business, spend maximum of 10% of your profit on liabilities and at least 40% on savings.

With this when business goes down (which of course might happen at some point), you will have tangible savings to sustain yourself till you’re back on your feet.

Conclusion

To be successful as an entrepreneur, you need to add these three secrets to your collection of ingredients for success. The Secret of Solutions says; let your business provide a service that solves known problems that people are willing to pay for.

The Secret of Knowledge says; before you start your entrepreneurial journey, learn the right skills that you need. And of course, even while you are at it, keep learning and improving. Learn about how to handle different types of Customer. Not all customers are worth the keep but every customer needs to be managed well.

Lastly the Secret of Money Season says; expect the best in patronage but plan for the worse. Business can be down sometimes, but you will always be fine financially if you have enough savings or other investments or businesses that are bringing in income.

You can succeed as an entrepreneur! It is possible!

Do you have questions? Or need consultancy on how? Do feel free to contact us or drop your comments and questions below.

StartingAnOnlineBusiness

Steps to Starting a Small Business Online

There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

  • Find a need and fill it.
  • Write copy that sells.
  • Design and build an easy-to-use website.
  • Use search engines to drive traffic to your site.
  • Establish an expert reputation for yourself.
  • Follow up with your customers and subscribers with email.
  • Increase your income through back-end sales and up-selling.

Step 1: Start a business that fills a need.

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

  • Visit online forums to see what questions people ask and what problems they’re trying to solve.
  • Do keyword research to find keywords that a lot of people are searching, but don’t have a ton of competition with other sites.
  • Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists — and do it better than the competition.

Step 2: Write copy that sells.

There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

  • Arouse interest with a compelling headline.
  • Describe the problem your product solves.
  • Establish your credibility as a solver of this problem.
  • Add testimonials from people who have used your product.
  • Talk about the product and how it benefits the user.
  • Make an offer.
  • Make a strong guarantee.
  • Create urgency.
  • Ask for the sale.

Throughout your copy, you need to focus on how your product or service is uniquely able to solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Step 3: Design and build your website.

Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention — otherwise, they’re gone, never to be seen again. Some important tips to keep in mind:

  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy — no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

Step 4: Use search engines to drive targeted buyers to your site.

Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Step 5: Establish an expert reputation for yourself.

People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.

  • Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include “send to a friend” links on valuable content on your website.
  • Become an active expert in industry forums and social networking sites where your target market hangs out.

Step 6: Use the power of email marketing to turn visitors into buyers.

When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email. That means:

  • You’re giving them something they’ve asked for.
  • You’re developing lifetime relationships with them.
  • The response is 100 percent measurable.
  • Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.

Anyone who visits your site and opts into your list is a very hot lead. And there’s no better tool than email for following up with those leads.

Step 7: Increase your income through back-end sales and upselling.

One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part — not to mention the most expensive. So use back-end selling and upselling to get them to buy again:

  • Offer products that complement their original purchase.
  • Send out electronic loyalty coupons they can redeem on their next visit.
  • Offer related products on your “Thank You” page after they purchase.

Reward your customers for their loyalty and they’ll become even more loyal.

Communication

Questions You Need To Ask Before Choosing A Web Design Company in 2021

How easy is it to choose a web design company? How do you make sure you are not making a wrong decision? Well, not to worry! In this article, we share the important questions to ask before choosing a web design company.

About the company

  • How long has this company been in business, and are they legally registered?
  • Do they have a physical office you can visit anytime?
  • How many people work in the company?

Experience

  • How many websites have they built?
  • Do they have experience using the technologies needed for your project?
  • Have they built websites that have the features you have in mind?

Clients Portfolio

  • Who are the notable clients they have worked with in the past?
  • Have they worked with clients in your industry?
  • Are there testimonials from their clients?
  • Can they provide contact details of some clients for you to verify from?

Process

  • What is the website design process like?
  • Do you have a say in how your website looks?
  • How many people will work on your project and what are their roles?
  • How long will the project take?
  • Do you get a project manager you can relate with throughout your project?
  • What will be the means of communication during the project?
  • During the project, how often will you get updates or progress reports?

Quality of Work

  • Do their websites look good?
  • Do the websites work seamlessly?
  • Are the websites search-engine friendly?
  • Are the websites mobile friendly?
  • Do the websites load fast?

Ongoing Support

  • What happens after the website has been completed?
  • Do they leave you on your own or can you reach out to them for support?
  • Do they train you on how to manage your website?
  • Can they train your team on how to use the website?
  • Do they have dedicated personnel that handle client requests?
  • Can they send you monthly reports on how your website is doing?

Additional Services

  • Other than web design, are there other ways they can help your business?
  • Can they use digital marketing to help drive results for your business?
  • If you are a new business, can they help with branding as well?
  • Do they host websites?

Pricing

  • Can they work with your budget?
  • What are the payment terms?
  • What happens if you want to add to the scope of work after the project begins?

So, there you have it! We’ve listed important questions you need to ask when choosing a web design company. We do hope you’ve found this useful.

Are you considering XPLICITMODE MEDIA for your next web design project? If yes, great! Simply Contact Us to get started.

Are there more questions you think businesses should ask? Please leave a reply in the comments section below.

Hire a Web Designer

Hiring a Web Designer In Nigeria – 7 Factors to Consider (2021)

Hiring a web designer in Nigeria – Yeah i know right! In this article i thought it’d be a good idea to post something helpful to business people and corporate organisations looking to hire a web designers or web design agencies for a project in the near future.

This is also inspired by the countless tales of woe I’ve heard from clients and prospects who’d picked the wrong web designer and ended up wasting a tonne of money, precious time and in some cases, went as far as getting lawyers and the men in black involved.

Avoiding the ugly scenarios mentioned above is fairly easy. Although as you will discover reading this piece, there’s quite a bit of work to be done. It all begins with being clear about what you want. Ideally, you should have a well written brief (a description of your project requirements) as well as web addresses of websites similar to what you have in mind.

You also need to understand that picking a web designer or web design agency in Nigeria is a critical decision and can be difficult, if you do not know what to look out for. This list of 7 factors to consider is by no means exhaustive, but should help take out a huge chunk of the risk involved in picking a suitable web design service provider. Hiring a Nigerian website designer doesn’t have to be so risky.

1. Evaluate their own website

Lets say you’re overweight and finally made the big decision to get fit. To speed things up, you decide to hire a personal trainer and after making a few calls, start seeing prospective personal trainers. Would you hire one who looked like he could use a personal trainer himself?

It’s the same way with hiring web designers. One of the first things you take a careful look at is their own website. Its one of the foremost indicators of what you can expect to get when you hire them. Is their website clean or clustered? Well laid out or looks like it survived a tornado?

2. How well do they communicate?

This should start from your review of their website. You should not only be looking to their web design prowess but also their ability to communicate clearly. How well did they communicate through their website? In your interactions with them, however few, how well have they expressed themselves over the phone or by email? How well do they understand your requirements? More than that, will the lines of communication be open if you were to hire them?

A good website design company will have no problems letting you know what their capabilities and limitations are. They’d be genuinely interested in getting to know you, your company and your business goals. They’ll also give honest expert advice to help you as you plan your project.

3. Carefully sift through their portfolio…

Next on the list is their portfolio. The ideal Nigerian web designer or web design agency, like most others from around the world, should have a page or section dedicated to showing off their work. Take your time, go through them and carefully compare them with work by other web design service providers. You can also go a step further and contact the companies whose websites are displayed in their portfolio to verify it was actually done by that web design company and how the experience working with them has been. Most companies would not hesitate to give glowing recommendations for a website design company who performed very well.

4. … And their Client list

Really experienced website design companies often put up a client list (sometimes just their logos). Inexperienced web designers or start up companies usually do not have an impressive enough client list to show off so are less likely to have this displayed publicly.

This of course does not mean you cannot hire start up web designers. Some of them really do have what it takes to deliver quality jobs but just need opportunities to prove themselves. We’ve all been there. However, considering their “weak” bargaining position, they should be ready to do any one or more of the following; provide referrals, do a mock/demo site or charge significantly less than the more established website design companies.

Normally, the more experienced and established companies and designers who’ve built up a sizeable clientele and reputation would charge a lot higher. With them, you know you’re less likely to run into any awkward situations usually associated with newbies. So if you’re looking to have your website done on a shoe-string budget, you might just give startups a try. And if you’re serious about getting the job done right at first attempt, you might want to stick with the grown ups.

Ever wondered what the difference was in what the “two-for-five-naira” web designers and their apparently “expensive” counterparts’ offerings were? This is one of the main points of difference. Factor #5 is another.

5. Design Quality, Style & Attention to Detail

Pay close attention to the quality of their work, their style and attention to detail, beginning with their own website all the way to as many of their clients’ websites you can visit. All good web designers have their style and there should be common elements in all their work. Do you like what you see? You should also ask them if they’re flexible in case your project will require a marked departure from what seems to be their norm. This is often the key distinguishing mark of the very best website design companies. They take the pains to craft websites that could pass for decent works of art and are passionate about what they do.

You should also ask them about search engine (primarily Google) optimization and listing. You want to be sure they can produce a website that is search engine friendly because a beautiful website is of no use to your business if it doesn’t generate any new targeted business leads. We here at Level Seven Ltd believe that a website is a marketing tool meant to generate new business and enhance brand loyalty.

6. Who owns the company and how long have they been in business?

You also need to find out if you’re dealing with a sole-proprietor (usually with a registered business name) or a company. The latter is of course, usually better funded, more stable and at least in theory, more reliable and you’re assured of continuity. This should be considered in addition to other mentioned factors such as referrals, reputation, clientele etc.

I’ve met people or companies who ran into trouble when their web designer suddenly met with some misfortune that prevented them from continuing work, went bankrupt, changed his line of business or moved out of the country, unwittingly leaving his clients out to dry. We’re talking huge data losses, lost business, months and years of work gone down the drain. In some cases, clients had to wait for months before re-registering their domain and literally starting from scratch.

So if you’re looking to maintain your website/domain for the long haul (and you should), you might want to seriously consider choosing a more established company with a good track record and business ethics. Have you added Xplicitmode Media to your list?

7. How much do they charge?

The average Nigerian by default would ignore all of the tips suggested in this article and simply choose based on pricing – the lowest of course. And then one or two steps down the road when things turn south, they wonder what they did wrong.

When hiring service providers, regardless of the field or industry, the cheapest you can find are usually the very ones you should be avoiding. Like the old saying goes, “if something looks too good to be true, it probably is.” Except you’ve got the time and resources to gamble with, making decisions such as these based on cost alone is seldom the way to go. If you look closely, web designers whose fees seem high are often much more experienced, much more confident, produce better quality work, have more clients and a solid track record. All of these are things you should not ignore!

For the record, this isn’t a science so this may not prove true in all cases. Although it does make sense from the economic viewpoint that superior goods cost more than inferior goods. One relevant, primary trait of those who go for superior goods is that they prefer to spend more to get good, reliable quality.

So with regards pricing you do need to look inwards. Would you hire a designer who’d bill you next to nothing and deliver low quality work? Wouldn’t you rather hire a designer who’d bill you higher but produce premium quality work and good return on investment?

The price range for a simple corporate website in developed countries like the US, depending on location, is placed between $2500 – $5000. That’s about N400,000 – N800,000. Even with the best website design companies in Nigeria, Lagos in particular, you can get even better quality work for a whole lot less than that.

The cost of even specialized Labour like website design is a lot lower here. Still, we instinctively make critical decisions such as who builds our website based on fees alone. I cannot count how many times I’ve run into people and companies who got burned and were forced to learn the hard way.

Affordable Website Design

Affordable Website Design In Nigeria (2021)

Monthly Web Design Packages

Today you should never settle for less than a beautifully crafted website that actually works day and night in growing your business. It should generate sales and leads even when you sleep.

Website design without the expensive upfront fees and hidden costs. 

Some Web design Agencies support businesses and startups to have quick, affordable access to expert web design and websites. The strategy is threefold. They offer every entrepreneur a web design agency experience with access to:

  1. A professional Web Designer
  2. An expert Copywriter
  3. A very experienced Social Media Manager

Just having one of these skill sets available to a small business owner, would typically cost a fortune. Web design agencies charge consultation and engagement fees. But some have developed a model that enables having your own website affordable depending on the features you have in mind for the website. You’re not bound to a contract and you get web hosting with email accounts for your business included. It’s an all-round winning deal.

What Is Affordable Web Design All About?

Well, Xplicitmode Media have made the “Affordable Web Design” process a little simpler for all of us. So, we minimize wait time and lower the overall associated costs.

What does web design cover?

Taking your business information and translating it into a clear visual representation for people to access online. Web design excludes logo design, photoshoots, and making flyers. The business is to take what you have and build a stunning website for your website.

If you have any questions or comments, kindly drop the below or you can contact us; we’ll be happy to assist.

Web Design in Nigeria

Cost of Web Design in Nigeria (Updated 2021)

What is the Cost of Creating a Website in Nigeria?

Website design prices in Nigeria range anywhere between N50000 to N1000000. Ultimately, the price of a website largely depends on two factors – what you need and who you’re getting it from.

When you’re thinking of getting a website design done for yourself or your company, you will likely be looking for the best pricing from a quality website design company or qualified freelancer.

Sure, you could pay a few bucks to a guy who will likely mess some things up, or you could actually invest some money into your new website and have everything go smoothly and look amazing when it’s finished.

With web design in Nigera skyrocketing in the last 10 years, the demand for websites; both professional and personal has increased. You have the self-proclaimed web designer vying against the seasoned professional and agencies at different prices. A designer worth his money knows what good design entails. The amateur who lacks the necessary skill and experience, and offers template-based designs may not deliver on or guarantee the quality and functionality that a website requires.

Think of it this way, would you hire a person walking past your house to fix a broken window or would you call someone that specializes in it?  Right, you would call the guys who have done this plenty of times instead of hiring someone off of the street.

Figuring out an exact quote is the same as asking someone how long a piece of string is.  You can’t figure it out with just a simple question of “How much does it cost to design a website?” when there are many variables included in the quote.

Don’t worry about asking for a quote, over 80% of jobs that come across a web designer’s desk have to go over quotes and explain how everything will work since most of the clients are doing this for the first time.  But, to get an exact quote, you will need to go over a few things that I’ve listed below.

Have an Idea of What You Want

It wouldn’t surprise you how often a client comes across our desk asking for a website design, but they aren’t exactly sure what they want.  They know they want a design done, but they aren’t sure how they want anything to look or work, which makes the process of getting a quote much longer.

It’s ok if you don’t know what exactly you want on your website, just knowing what you want and giving an example of it on a competitor or random website will go a long way when we’re trying to figure everything out for you.

Three Questions to Answer to Help You Figure Out What You Want

1. What’s the Basic Purpose of Your Website?

Knowing the basic purpose of your website should be what drove you to want a website in the first place.  You might want a website designed to sell a service or you might need something designed to sell a product.  You could even need a website to just post content to, which would basically be a blog.

Figuring out the purpose of your website will cut out a lot of what we don’t need to do, so this will help us out a lot when generating a quote.

2. What Type of Functionality Do You Need Out of the Website?

You’ll need to figure out if you would like to have a responsive or static website design and what you want your visitors to do on your website in order to know the functionality.

Knowing the functionality of the website will help us a lot because we won’t be programming something that won’t be used, or even needed, which will help with your quote as well.

Will you need any of these?

  • Service pages
  • Product pages
  • Online payments
  • A Registration and login page
  • A Blog on your website

Knowing what you need, or want, on your website goes a long way when it comes to an accurate quote.  If you were to just give us 10 different websites as examples, and say “I like these websites and I would like my own to be similar” it would cost much more than taking a little bit of time writing down what functionality you’d like on your own website.

It would be a higher quote because we would have to assume you wanted everything, from every website you gave as an example, on your own website.  This means you will have a lot of features you weren’t even thinking about, on your own website, and you may not have wanted them.

3. Roughly How Many Pages Do You Think You’ll Need to be Designed?

Every web design company can give you a rough estimate of a price based on how many pages you need to be done.

If the quote is simply based on how many pages you need to be done, it won’t be very accurate.  In fact, it will likely be much higher than what you expected since the variables from #1 and #2 weren’t figured out.

This is why we ask people about the purpose and functionality of their new website designs before we ask how many pages they think they’ll need to be done.

Think of it this way, you will need pages such as your home/index, about us, products, contact us, privacy policy, terms of service, blog, etc.  Each of these is considered 1 page and each blog post would not be added to the total unless you need someone to write up content for you in order to add it to your blog.

A lot of websites work well with under 10 pages, but if you aren’t sure how many pages you need, your quote won’t be spot on since there is a variable missing.

Don’t get worried, not knowing how many pages you need is a common problem that we deal with all the time and it’s not the end of the world.

Conclusion

Below is a quick checklist of what you will need to answer before you can get the most accurate quote possible.

  • What is your reasonable deadline?
  • Is your deadline a hard stop or can it be extended if needed?
  • What is your budget for the website to be designed?
  • How many pages will you need to be designed and what functions do they need to have within them?
  • Do you need any animation done?  If so, what exactly is needed?
  • Do you have your own domain and hosting set up already?
  • Do you need online marketing for your website?
  • Do you need content generation for your website?

Do you have questions or comments? Kindly leave a message in the comments section below or contact us. We’ll be glad to assist!

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Questions You Need To Ask Before Choosing A Web Design Company

How easy is it to choose a web design company? How do you make sure you are not making a wrong decision? Well, not to worry! In this article, we share the important questions to ask before choosing a web design company.

About the company

  • How long has this company been in business, and are they legally registered?
  • Do they have a physical office you can visit anytime?
  • How many people work in the company?

Experience

  • How many websites have they built?
  • Do they have experience using the technologies needed for your project?
  • Have they built websites that have the features you have in mind?

Clientele

  • Who are the notable clients they have worked with in the past?
  • Have they worked with clients in your industry?
  • Are there testimonials from their clients?
  • Can they provide contact details of some clients for you to verify from?

Process

  • What is the website design process like?
  • Do you have a say in how your website looks?
  • How many people will work on your project and what are their roles?
  • How long will the project take?
  • Do you get a project manager you can relate with throughout your project?
  • What will be the means of communication during the project?
  • During the project, how often will you get updates or progress reports?

Quality of Work

  • Do their websites look good?
  • Do the websites work seamlessly?
  • Are the websites search-engine friendly?
  • Are the websites mobile friendly?
  • Do the websites load fast?

Ongoing Support

  • What happens after the website has been completed?
  • Do they leave you on your own or can you reach out to them for support?
  • Do they train you on how to manage your website?
  • Can they train your team on how to use the website?
  • Do they have dedicated personnel that handle client requests?
  • Can they send you monthly reports on how your website is doing?

Additional Services

  • Other than web design, are there other ways they can help your business?
  • Can they use digital marketing to help drive results for your business?
  • If you are a new business, can they help with branding as well?
  • Do they host websites?

Pricing

  • Can they work with your budget?
  • What are the payment terms?
  • What happens if you want to add to the scope of work after the project begins?

So, there you have it! We’ve listed important questions you need to ask when choosing a web design company. We do hope you’ve found this useful.

Are you considering XPLICITMODE for your next web design project? If yes, great! Simply Contact Us or to get started.

Are there more questions you think businesses should ask? Please leave a reply in the comments section below.

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4 Ways to Pull Ahead of Your Competitors in Business

The road to profits is paved with unfair advantages.

Think about that statement. It’s the reason why some of the best ideas can flop, and why some of the most average people can be wildly successful. Somewhere along the way there was a competitive advantage.

But it’s also one way to pull ahead of your competition — find and create unfair advantages. Here are four ways you can leave your competitors in the dust.

1. Position strengths to weaknesses.

Even if your competitor has a better product and is willing to sell it at a lower price, you can still win. Every competing company has weak points — places where your brand can outperform. Things like domestic customer service or extended guarantees on a product can go a long way if done right.

Your job is to find these points and exploit them in your marketing and presentations. Let your prospective customers know why these selling points are important and why it makes your brand a better choice.

2. Stay lean.

This is about maximizing value and minimizing waste. Value refers to features a customer wants to pay for while waste essentially is everything else.

This means you must be in constant contact with your clients and understand why they’re buying your product. Ask them how you can enhance it. Any additional features your product offers — no matter how attractive — should be dropped if your clients don’t want them.

3. Go after large clients.

Larger clients can often result in more business and increased revenues, which means more resources for marketing and hiring new employees. But large clients can also be easier to service than smaller companies. It’s a strange phenomenon, but smaller companies sometimes need more hand holding and have more service issues than middle-market companies with established systems.

Additionally, larger clients can give your company credibility when meeting with other potential prospects.

But don’t worry if the idea of approaching a larger company scares you. Your smaller size should be an advantage since it allows you to move faster and continually think outside of the box. Also position the idea that a change in vendor will inject a sense of freshness into the project its working on.

4. Know your numbers.

I’m surprised how many entrepreneurs don’t know the critical numbers that can either make or break their business. Here are a few of the basics that every startup should be tracking:

  • ACV (Average Customer Value). This refers to how much money the average customer spends with you over a given period of time. 
  • CPA (cost per acquisition). This is your cost every time you acquire a new client.
  • ROI (return on investment) on marketing campaigns.
  • Break even. This is the volume of sales you need to cover the cost of making sales.

Conclusion

Every company will have different numbers, but identify them for your business and then commit yourself to tracking and improving them.

Just like football, business is a game of inches where the smallest advancement or advantage can mean the difference between winning and losing.