Case Study: Transforming Elipse Group’s Online Presence
Client Overview
Elipse Group is a conglomerate with a diverse portfolio spanning multiple sectors, including :
- Mining
- Machinery
- Agriculture
- Real Estate
- Hospitality
- Logistics
- Oil and Gas
- E-commerce
- Finance
- Commerc
- Transportation.
Given the vast scope of their operations, Elipse Group required a website that effectively communicated the strength and structure of the company while unifying its various business divisions under a single digital identity.
Project Goals
The primary objective of the website (elipsegroup.com.ng) was to showcase the company’s profile and portfolio in a visually engaging and user-friendly manner. Unlike many corporate clients, Elipse Group did not request any special features but needed a modern, professional, and easy-to-navigate website that reflected their scale and capabilities.
Challenges
Before the redesign, Elipse Group faced several limitations:
- An outdated website design that failed to reflect the modernity and vibrance of the company.
- Slow website performance, leading to a poor user experience.
- Minimal SEO, reducing their visibility online and affecting brand awareness.
These issues hindered their ability to effectively communicate with stakeholders and potential partners, necessitating a complete website overhaul.
Our Approach
We adopted a strategic design and development approach to ensure that the new website met Elipse Group’s goals:
- Corporate Theme Selection: We used a professional and structured theme with a dedicated team page and custom post type for subsidiaries, enabling a well-organized presentation of the company’s divisions.
- Example: Subsidiary pages such as Elipse Industries Ltd.
- Visual-Centric Design: Prioritizing high-quality visuals, infographics, and colorful illustrations over lengthy text to improve engagement and clarity.
- Brand Consistency: Maintaining a uniform application of Elipse Group’s various brand colors across the website.
- Interactive Elements: Integration of carousels and slides to enhance storytelling and highlight different aspects of the company dynamically.
- Technology Stack: The website was built using WordPress, with Elementor as the page builder, and essential plugins such as:
- Contact Form 7 (for inquiries)
- Slider Revolution (for interactive sliders)
- Premium Add-ons for Elementor (for enhanced customization)
Collaboration & Execution
To ensure alignment with the client’s vision, we maintained open communication via:
- Regular WhatsApp messages, phone calls, and virtual meetings to provide updates and receive feedback.
- Implementing necessary client-driven changes throughout the development phase.
The project timeline was structured as follows:
- Website development: 3 weeks (15 working days).
- Review and adjustments: 5 additional days for refinements based on client feedback.
Results & Client Feedback
Upon completion, the newly designed website delivered an improved digital experience with a modern design, better performance, and enhanced user navigation. The client was highly satisfied, stating:
“I like how easy the site is to use, the flow of information, and the visual aspects illustrating all we do. The transitions also make it lively. Great job!”
Challenges & Solutions
One of the main challenges encountered was the delay in obtaining necessary content, as the client was frequently busy. To address this:
- We conducted independent research to gather details such as CAC registration data.
- We used intuition and industry expertise to fill content gaps while ensuring alignment with the client’s brand identity.
Key Takeaways & Innovations
This project provided valuable insights, particularly in:
- The effective use of custom post types to manage subsidiary pages efficiently.
- The importance of self-sufficiency in gathering information when client availability is limited.
- The impact of visual storytelling in corporate web design.
Final Thoughts & Future Collaborations
Exceeding the client’s expectations resulted in additional projects for our agency, including:
- Elipse Foundation website
- Redesign of the Elipse Internationals website
- Other upcoming Elipse Group digital projects
The success of this project underscores the power of strategic web development in strengthening corporate identities online. While we were unable to retrieve screenshots of the previous website due to a server crash, we have before-and-after visuals of the new site, demonstrating its transformation.
This case study highlights our agency’s ability to tackle complex corporate projects, ensuring seamless digital transformations that enhance brand presence and engagement. If you’re looking for a professional website overhaul, our team is ready to bring your vision to life.