Packaging design is distinctive. It is the multi functionality of allowing your product to run an array of various functions. It helps you stand out from your competitors’ packaging in some way, as well as appeal to customers in-store and online. They can easily identify your brand as a result of your unique selling point through your packaging design.
As the old Nigerian pidgin english saying goes, “The difference between kpekere and plantain chips na packaging”, this shows how important a packaging design is for businesses in Nigeria, Africa and by extension the global marketplace.
Packaging design entails the use of colour, shape, imagery and texture to define the perception and the value and experience of a product, and if marketed correctly will attract the desired consumer time and again. Its primary objective is to create an umbrella that houses the structure, materials, imagery, typography, and regulatory information with key design elements to make a product suitable for marketing.
The following, are reasons WHY packaging design is effective and important in present day African Packaging:
- It helps you create a first impression on your clients. This means that in line with your brand story, having an effective packaging design can help you with this. This can be achieved through a well displayed company logo, great use of fonts, colors and trademarks associated with your company; all these enable your clientele to identify your products anywhere.
- It is a form of communication to your clients. It helps you to inform your clients with the necessary information around your business and also tells them every detail needed to know about a product. Great packaging designs needs to be able to answer the following questions:
- Who is this product created for?
- What is this product used for?
- Where can I learn more about the manufacturer?
- Does it expire?
- When?
- How will this product improve my life?
- It is a form of protection to the product inside of it while in transit. There is a form of safety and security given when packaged right. As earlier stated, it is a form of identification that differentiates your product from others. For instance, beverage companies such as pepsi, bigi cola and coca cola offer the same product (that is, soda) but its packaging differentiates it from one another allowing consumers choose their most proffered soda drink.
- It adds to the unboxing thrill and as a result serves as a plus to your brand experience – this is a plus to your business.
Bottom Line
Effective packaging design is key to building your brand. Should you have an issue in creating one, kindly visit our website and have us create an excellent packaging design that is in line with your brand.
