$14.92 billion is the estimated value of the Nigerian E-commerce Sector by 2029, driven by a CAGR of 11.82%.
Nigeria, recognized as Africa's largest economy, is undergoing a remarkable transformation in its digital commerce landscape, driven by technological advancements and evolving consumer behaviors.
Nigeria boasts a youthful population, with approximately 62% of its citizens under the age of 25.
Over 60% of online transactions are conducted via mobile devices, reflecting a significant shift in shopping behavior.
72% of online shoppers are located in urban areas such as Lagos, Abuja, Port Harcourt and Uyo.
