Introduction 

 As a business owner that has an online presence or is trying to build one then you have definitely heard about landing pages and websites and you are probably wondering which would be most beneficial to your brand, In this article we will be discussing the difference between the two and which your business needs. 

What’s a landing page

A landing page is a stand alone web page created specifically for advertising or campaigning. Landing pages are specifically created to get conversions such as purchasing a particular product or signing up for your newsletter.

 Landing pages are designed with a single focus or goal known as call to actions. You’ll want to minimize distractions so that visitors can focus on the call to actions. 

What’s a website 

A website is a collection of publicly accessible web pages that share a single domain name, the different web pages help users to find what they’re looking for. A website usually has an about us page, a contact us page, a blog page, products and services page and many more. 

The difference between a website and a landing page. 

Unlike a landing page a website can have different web pages that serve different purposes, some may have call to actions and some may not while a landing page is only a one pager.

The audience for a landing page versus that for a website are completely different. Your website is for people that have general interest in your business and the products and services that you offer.

 A landing page on the other hand has a more targeted audience, they already know what they need and are looking for a specific solution or product.  

For example someone that’s looking for a graphic designer in their area would find your landing page and possibly book a consultation because they already know what they’re looking for.

These are the main differences between a landing page and a website. 

Landing page vs website: which do you need? 

The answer to whether you need a landing page or a website will vary, depending on your requirements and goals. 

If you want to quickly launch a product or service or get leads and clients then a landing page is a fast option for you. 

However if you want to create an online presence and also have multiple web pages that serve different functions then creating a website is the best option for you. There are also certain platforms that enable you to convert a landing page into a website. 

But we would advise that as a business that’s trying to build a proper online presence, look legitimate and provide the most information to your clients then you should make an investment in a website. 

You can see it like this, a landing page is just a part of your outfit, like your shoes and shoes are useful and helpful but you can’t walk around wearing nothing but shoes and expect people to take you seriously. 

Conclusion 

Whether you need to build a website or a landing page our team knows how it’s done and we have helped countless businesses to build a great online presence and drive sales to their business through websites and landing pages and we’d love to do the same for you, Schedule a call with us today.