Brand Identity
March 1, 2023

The Pathfinder

The branding project for The Pathfinder, led by Mbasiti Jesse, yielded a compelling visual identity that accurately represents the client’s expertise as a clarity & purpose coach. The monogram logo and warm color theme were carefully designed to resonate with the target audience, reinforcing the brand’s core values and messaging. The new brand identity will serve as a strong foundation for The Pathfinder’s future growth and success in helping individuals find their clarity and purpose.


The primary objective of this branding project was to develop a visually appealing and meaningful brand identity for The Pathfinder.

  • Strategy

    Logo Design, Brand strategy, Identity Design

  • Design

    Brand Identity Design

  • Client

    Mbasiti Jesse

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