Generating lead is a set of marketing activities that is aligned with the buyers journey, starting with generating traffic (Visitors), then converting traffic ( visitors) into lead and converting leads into paying customers.
Do you run an online business? Have you been struggling to generate quality leads for your business?
Do you want to increase sales for your business? Then you need to start generating quality leads.
What is a lead?
A lead is defined as someone who has demonstrated interest in your business in one way or the other. Anyone who has given you their contact information to download an e-book, sign up for a webinar, or subscribe to a newsletter.
If a person has engaged with your business website and permitted you to contact them, they have automatically become your lead and are now in your sales funnel.
1. Identify your ideal customer
In order to get quality leads, the first thing you need to do is to clearly define your ideal customers.
To define who your ideal customers are; you have to create a customer avatar.
A customer avatar is an important marketing tool that can help any business to generate quality leads because it gives a clear representation of an ideal customer for any business.
When you know who your ideal customers are; it will help you generate leads that you can easily turn into paying customers.
2. Optimize your website to generate leads
If you want to start generating leads, the first thing you need is to build a website/landing page because your website is the first point of contact between you and your potential customer.
Therefore it’s very important to optimize your website/ landing page this is where you will drive traffic to and eventually generate leads for your business.
Your website/landing page
Here are a few pointers to help increase website leads:
- Get rid of anything that doesn’t help turn web traffic into leads.
- Define the service you provide and how it helps your potential customers.
- Make it clear what happens after visitors “click”.
- Make sure it’s clear where they should click.
- Speaking of clicks, minimize them. It should take them only three clicks to get to where they need from your homepage.
3. Provide Value Immediately
Now you’re well on your way to succeeding at inbound sales and maximizing your website for lead generation. Your potential customers have filled out a form and they are officially business leads. It’s important that you deliver on your promise – immediately.
4. Email Marketing
Email marketing is used to nuture leads and convert them into paying customers
You should know that generating leads also involves email marketing because no matter which of the lead strategies you want to develop or start implementing you will always need an email autoresponder to capture your potential customers information.
5. Display Trust Signals
Social proof and lead generation are old friends. Nothing communicates that your agency is the right agency for a business quite like social proof.
Having trust signals not only makes your agency look good in the eyes of Google, but also gives potential clients the assurance you’re a credible SEO business.
Collect Your Best Testimonials
Testimonials from your existing customers are an important part of lead generation because they can ultimately lower the cost of your lead generation strategy – and minimize the amount of time it takes to convert your leads.
Show Off Your Success Stories
Success stories are another way of displaying social proof. Having success stories shows that you can walk the talk and deliver results that make an impact on businesses.
Generating lead is not easy, it takes lots of time and work, but for your business to thrive online you need to generate leads, not just any kind of lead but quality once that you can eventually turn into paying customers.
I know, in this article i explained how you can start generating quality lead for your business, but knowing how to generate lead is not enough but you need to learn how to implement them.