Have you been trying to find your target audience on social media and still not found how to? Then the article is a must-read for you. I’ll be discussing the various simple ways to find your target audience on social media.

1. Identify your target audience

It is necessary for you to know who your target audiences are in order to find them. When you visualize who they are it will be easy for your brand to properly position itself in the right space.

2. Use hashtags

Hashtags are keywords used on social media platforms to make it easier to find information. Ensure these keywords are what your target audience will be looking for, also be specific e.g. #CreativeAgenciesInLekki not general e.g #CreativeAgency.

Also, hashtags have the ability to enable businesses to create targeted campaigns on social media.

3. Use social media ads

You can never go wrong with social media ads. Social media advertising allows you to reach a new, targeted audience quickly. It shows you clear data of the size of your audience, their demography, etc. With social media ads you can connect with your target audience fast. Amazing!

4. Create content that suits your target audience

Generate or create content that your target audience will be interested in. This might be a slow process unlike ads, but it’s a great way of attracting and building your audience. You can do this by creating a content calendar that speaks to the needs of your audience.


The reason why your business is on social media is to build brand awareness, trust, loyalty and most importantly to make sales. This is why it is very crucial for you to know who your target audience is, where they are and how to build a relationship with them.

I hope you found this article helpful.

If you need help or guidance in improving your social media presence, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning social media management? Please feel free to leave a reply below.