Communication

Questions You Need To Ask Before Choosing A Web Design Company in 2021

How easy is it to choose a web design company? How do you make sure you are not making a wrong decision? Well, not to worry! In this article, we share the important questions to ask before choosing a web design company.

About the company

  • How long has this company been in business, and are they legally registered?
  • Do they have a physical office you can visit anytime?
  • How many people work in the company?

Experience

  • How many websites have they built?
  • Do they have experience using the technologies needed for your project?
  • Have they built websites that have the features you have in mind?

Clients Portfolio

  • Who are the notable clients they have worked with in the past?
  • Have they worked with clients in your industry?
  • Are there testimonials from their clients?
  • Can they provide contact details of some clients for you to verify from?

Process

  • What is the website design process like?
  • Do you have a say in how your website looks?
  • How many people will work on your project and what are their roles?
  • How long will the project take?
  • Do you get a project manager you can relate with throughout your project?
  • What will be the means of communication during the project?
  • During the project, how often will you get updates or progress reports?

Quality of Work

  • Do their websites look good?
  • Do the websites work seamlessly?
  • Are the websites search-engine friendly?
  • Are the websites mobile friendly?
  • Do the websites load fast?

Ongoing Support

  • What happens after the website has been completed?
  • Do they leave you on your own or can you reach out to them for support?
  • Do they train you on how to manage your website?
  • Can they train your team on how to use the website?
  • Do they have dedicated personnel that handle client requests?
  • Can they send you monthly reports on how your website is doing?

Additional Services

  • Other than web design, are there other ways they can help your business?
  • Can they use digital marketing to help drive results for your business?
  • If you are a new business, can they help with branding as well?
  • Do they host websites?

Pricing

  • Can they work with your budget?
  • What are the payment terms?
  • What happens if you want to add to the scope of work after the project begins?

So, there you have it! We’ve listed important questions you need to ask when choosing a web design company. We do hope you’ve found this useful.

Are you considering XPLICITMODE MEDIA for your next web design project? If yes, great! Simply Contact Us to get started.

Are there more questions you think businesses should ask? Please leave a reply in the comments section below.

Hire a Web Designer

Hiring a Web Designer In Nigeria – 7 Factors to Consider (2021)

Hiring a web designer in Nigeria – Yeah i know right! In this article i thought it’d be a good idea to post something helpful to business people and corporate organisations looking to hire a web designers or web design agencies for a project in the near future.

This is also inspired by the countless tales of woe I’ve heard from clients and prospects who’d picked the wrong web designer and ended up wasting a tonne of money, precious time and in some cases, went as far as getting lawyers and the men in black involved.

Avoiding the ugly scenarios mentioned above is fairly easy. Although as you will discover reading this piece, there’s quite a bit of work to be done. It all begins with being clear about what you want. Ideally, you should have a well written brief (a description of your project requirements) as well as web addresses of websites similar to what you have in mind.

You also need to understand that picking a web designer or web design agency in Nigeria is a critical decision and can be difficult, if you do not know what to look out for. This list of 7 factors to consider is by no means exhaustive, but should help take out a huge chunk of the risk involved in picking a suitable web design service provider. Hiring a Nigerian website designer doesn’t have to be so risky.

1. Evaluate their own website

Lets say you’re overweight and finally made the big decision to get fit. To speed things up, you decide to hire a personal trainer and after making a few calls, start seeing prospective personal trainers. Would you hire one who looked like he could use a personal trainer himself?

It’s the same way with hiring web designers. One of the first things you take a careful look at is their own website. Its one of the foremost indicators of what you can expect to get when you hire them. Is their website clean or clustered? Well laid out or looks like it survived a tornado?

2. How well do they communicate?

This should start from your review of their website. You should not only be looking to their web design prowess but also their ability to communicate clearly. How well did they communicate through their website? In your interactions with them, however few, how well have they expressed themselves over the phone or by email? How well do they understand your requirements? More than that, will the lines of communication be open if you were to hire them?

A good website design company will have no problems letting you know what their capabilities and limitations are. They’d be genuinely interested in getting to know you, your company and your business goals. They’ll also give honest expert advice to help you as you plan your project.

3. Carefully sift through their portfolio…

Next on the list is their portfolio. The ideal Nigerian web designer or web design agency, like most others from around the world, should have a page or section dedicated to showing off their work. Take your time, go through them and carefully compare them with work by other web design service providers. You can also go a step further and contact the companies whose websites are displayed in their portfolio to verify it was actually done by that web design company and how the experience working with them has been. Most companies would not hesitate to give glowing recommendations for a website design company who performed very well.

4. … And their Client list

Really experienced website design companies often put up a client list (sometimes just their logos). Inexperienced web designers or start up companies usually do not have an impressive enough client list to show off so are less likely to have this displayed publicly.

This of course does not mean you cannot hire start up web designers. Some of them really do have what it takes to deliver quality jobs but just need opportunities to prove themselves. We’ve all been there. However, considering their “weak” bargaining position, they should be ready to do any one or more of the following; provide referrals, do a mock/demo site or charge significantly less than the more established website design companies.

Normally, the more experienced and established companies and designers who’ve built up a sizeable clientele and reputation would charge a lot higher. With them, you know you’re less likely to run into any awkward situations usually associated with newbies. So if you’re looking to have your website done on a shoe-string budget, you might just give startups a try. And if you’re serious about getting the job done right at first attempt, you might want to stick with the grown ups.

Ever wondered what the difference was in what the “two-for-five-naira” web designers and their apparently “expensive” counterparts’ offerings were? This is one of the main points of difference. Factor #5 is another.

5. Design Quality, Style & Attention to Detail

Pay close attention to the quality of their work, their style and attention to detail, beginning with their own website all the way to as many of their clients’ websites you can visit. All good web designers have their style and there should be common elements in all their work. Do you like what you see? You should also ask them if they’re flexible in case your project will require a marked departure from what seems to be their norm. This is often the key distinguishing mark of the very best website design companies. They take the pains to craft websites that could pass for decent works of art and are passionate about what they do.

You should also ask them about search engine (primarily Google) optimization and listing. You want to be sure they can produce a website that is search engine friendly because a beautiful website is of no use to your business if it doesn’t generate any new targeted business leads. We here at Level Seven Ltd believe that a website is a marketing tool meant to generate new business and enhance brand loyalty.

6. Who owns the company and how long have they been in business?

You also need to find out if you’re dealing with a sole-proprietor (usually with a registered business name) or a company. The latter is of course, usually better funded, more stable and at least in theory, more reliable and you’re assured of continuity. This should be considered in addition to other mentioned factors such as referrals, reputation, clientele etc.

I’ve met people or companies who ran into trouble when their web designer suddenly met with some misfortune that prevented them from continuing work, went bankrupt, changed his line of business or moved out of the country, unwittingly leaving his clients out to dry. We’re talking huge data losses, lost business, months and years of work gone down the drain. In some cases, clients had to wait for months before re-registering their domain and literally starting from scratch.

So if you’re looking to maintain your website/domain for the long haul (and you should), you might want to seriously consider choosing a more established company with a good track record and business ethics. Have you added Xplicitmode Media to your list?

7. How much do they charge?

The average Nigerian by default would ignore all of the tips suggested in this article and simply choose based on pricing – the lowest of course. And then one or two steps down the road when things turn south, they wonder what they did wrong.

When hiring service providers, regardless of the field or industry, the cheapest you can find are usually the very ones you should be avoiding. Like the old saying goes, “if something looks too good to be true, it probably is.” Except you’ve got the time and resources to gamble with, making decisions such as these based on cost alone is seldom the way to go. If you look closely, web designers whose fees seem high are often much more experienced, much more confident, produce better quality work, have more clients and a solid track record. All of these are things you should not ignore!

For the record, this isn’t a science so this may not prove true in all cases. Although it does make sense from the economic viewpoint that superior goods cost more than inferior goods. One relevant, primary trait of those who go for superior goods is that they prefer to spend more to get good, reliable quality.

So with regards pricing you do need to look inwards. Would you hire a designer who’d bill you next to nothing and deliver low quality work? Wouldn’t you rather hire a designer who’d bill you higher but produce premium quality work and good return on investment?

The price range for a simple corporate website in developed countries like the US, depending on location, is placed between $2500 – $5000. That’s about N400,000 – N800,000. Even with the best website design companies in Nigeria, Lagos in particular, you can get even better quality work for a whole lot less than that.

The cost of even specialized Labour like website design is a lot lower here. Still, we instinctively make critical decisions such as who builds our website based on fees alone. I cannot count how many times I’ve run into people and companies who got burned and were forced to learn the hard way.

Affordable Website Design

Affordable Website Design In Nigeria (2021)

Monthly Web Design Packages

Today you should never settle for less than a beautifully crafted website that actually works day and night in growing your business. It should generate sales and leads even when you sleep.

Website design without the expensive upfront fees and hidden costs. 

Some Web design Agencies support businesses and startups to have quick, affordable access to expert web design and websites. The strategy is threefold. They offer every entrepreneur a web design agency experience with access to:

  1. A professional Web Designer
  2. An expert Copywriter
  3. A very experienced Social Media Manager

Just having one of these skill sets available to a small business owner, would typically cost a fortune. Web design agencies charge consultation and engagement fees. But some have developed a model that enables having your own website affordable depending on the features you have in mind for the website. You’re not bound to a contract and you get web hosting with email accounts for your business included. It’s an all-round winning deal.

What Is Affordable Web Design All About?

Well, Xplicitmode Media have made the “Affordable Web Design” process a little simpler for all of us. So, we minimize wait time and lower the overall associated costs.

What does web design cover?

Taking your business information and translating it into a clear visual representation for people to access online. Web design excludes logo design, photoshoots, and making flyers. The business is to take what you have and build a stunning website for your website.

If you have any questions or comments, kindly drop the below or you can contact us; we’ll be happy to assist.

Web Design in Nigeria

Cost of Web Design in Nigeria (Updated 2021)

What is the Cost of Creating a Website in Nigeria?

Website design prices in Nigeria range anywhere between N50000 to N1000000. Ultimately, the price of a website largely depends on two factors – what you need and who you’re getting it from.

When you’re thinking of getting a website design done for yourself or your company, you will likely be looking for the best pricing from a quality website design company or qualified freelancer.

Sure, you could pay a few bucks to a guy who will likely mess some things up, or you could actually invest some money into your new website and have everything go smoothly and look amazing when it’s finished.

With web design in Nigera skyrocketing in the last 10 years, the demand for websites; both professional and personal has increased. You have the self-proclaimed web designer vying against the seasoned professional and agencies at different prices. A designer worth his money knows what good design entails. The amateur who lacks the necessary skill and experience, and offers template-based designs may not deliver on or guarantee the quality and functionality that a website requires.

Think of it this way, would you hire a person walking past your house to fix a broken window or would you call someone that specializes in it?  Right, you would call the guys who have done this plenty of times instead of hiring someone off of the street.

Figuring out an exact quote is the same as asking someone how long a piece of string is.  You can’t figure it out with just a simple question of “How much does it cost to design a website?” when there are many variables included in the quote.

Don’t worry about asking for a quote, over 80% of jobs that come across a web designer’s desk have to go over quotes and explain how everything will work since most of the clients are doing this for the first time.  But, to get an exact quote, you will need to go over a few things that I’ve listed below.

Have an Idea of What You Want

It wouldn’t surprise you how often a client comes across our desk asking for a website design, but they aren’t exactly sure what they want.  They know they want a design done, but they aren’t sure how they want anything to look or work, which makes the process of getting a quote much longer.

It’s ok if you don’t know what exactly you want on your website, just knowing what you want and giving an example of it on a competitor or random website will go a long way when we’re trying to figure everything out for you.

Three Questions to Answer to Help You Figure Out What You Want

1. What’s the Basic Purpose of Your Website?

Knowing the basic purpose of your website should be what drove you to want a website in the first place.  You might want a website designed to sell a service or you might need something designed to sell a product.  You could even need a website to just post content to, which would basically be a blog.

Figuring out the purpose of your website will cut out a lot of what we don’t need to do, so this will help us out a lot when generating a quote.

2. What Type of Functionality Do You Need Out of the Website?

You’ll need to figure out if you would like to have a responsive or static website design and what you want your visitors to do on your website in order to know the functionality.

Knowing the functionality of the website will help us a lot because we won’t be programming something that won’t be used, or even needed, which will help with your quote as well.

Will you need any of these?

  • Service pages
  • Product pages
  • Online payments
  • A Registration and login page
  • A Blog on your website

Knowing what you need, or want, on your website goes a long way when it comes to an accurate quote.  If you were to just give us 10 different websites as examples, and say “I like these websites and I would like my own to be similar” it would cost much more than taking a little bit of time writing down what functionality you’d like on your own website.

It would be a higher quote because we would have to assume you wanted everything, from every website you gave as an example, on your own website.  This means you will have a lot of features you weren’t even thinking about, on your own website, and you may not have wanted them.

3. Roughly How Many Pages Do You Think You’ll Need to be Designed?

Every web design company can give you a rough estimate of a price based on how many pages you need to be done.

If the quote is simply based on how many pages you need to be done, it won’t be very accurate.  In fact, it will likely be much higher than what you expected since the variables from #1 and #2 weren’t figured out.

This is why we ask people about the purpose and functionality of their new website designs before we ask how many pages they think they’ll need to be done.

Think of it this way, you will need pages such as your home/index, about us, products, contact us, privacy policy, terms of service, blog, etc.  Each of these is considered 1 page and each blog post would not be added to the total unless you need someone to write up content for you in order to add it to your blog.

A lot of websites work well with under 10 pages, but if you aren’t sure how many pages you need, your quote won’t be spot on since there is a variable missing.

Don’t get worried, not knowing how many pages you need is a common problem that we deal with all the time and it’s not the end of the world.

Conclusion

Below is a quick checklist of what you will need to answer before you can get the most accurate quote possible.

  • What is your reasonable deadline?
  • Is your deadline a hard stop or can it be extended if needed?
  • What is your budget for the website to be designed?
  • How many pages will you need to be designed and what functions do they need to have within them?
  • Do you need any animation done?  If so, what exactly is needed?
  • Do you have your own domain and hosting set up already?
  • Do you need online marketing for your website?
  • Do you need content generation for your website?

Do you have questions or comments? Kindly leave a message in the comments section below or contact us. We’ll be glad to assist!

5-ways-seo-web-design-go-together-5e2945dd5df37

Top website design companies in Nigeria – (UPDATED LIST 2021)

Do you need a complete list of web design companies in Nigeria?


Nigeria is blessed with tons of creative web designers; but selecting the best web designers and developers from hundreds (or probably thousands) is indeed a challenge.


Among these several thousands of web design agencies in Nigeria, only a few web designers creatively stand out!

This is probably due to the ignorance of most freelancers and web design agencies (who claim to be branding experts and web developers) to improve their web design skills and stay updated with evolving website technologies.


In this article, I have have done my research and have come across some experts and Web Design agencies who are actually creative and consistently design world-class websites right here in Nigeria.


In my opinion, these Creative freelancers and Web Design Agencies have saved several client-businesses by helping them properly represent their businesses on the web.


In this article, you will find the top Web Design Agencies that will help you reach a decisions quickly when looking for a web design agency in Nigeria to hire for your next web design and development project.

Important Notes
(Note: Display order of the following Nigerian websites has been made in connection with skills, expertise & most especially, the sales-driven approach of the listed websites.)

  • XPLICITMODE MEDIA (ABUJA)
  • CK DIGITALS (LAGOS)
  • ABULE GRAPHICS (ABUJA)
  • DIENT WEB (LAGOS)
  • TEKXUS (PORTHACOURT)
  • AGGITAL (LAGOS)
  • BACKDESK (ABUJA) etc.

NOTE:
If you believe this piece of information about the above-listed web design agencies needs to be updated, or you think a web design or development agency in Nigeria deserves a spot on the list, please write. We’ll will do our research and update the list where necessary.

image_processing20200120-18687-iayp43

Questions You Need To Ask Before Choosing A Web Design Company

How easy is it to choose a web design company? How do you make sure you are not making a wrong decision? Well, not to worry! In this article, we share the important questions to ask before choosing a web design company.

About the company

  • How long has this company been in business, and are they legally registered?
  • Do they have a physical office you can visit anytime?
  • How many people work in the company?

Experience

  • How many websites have they built?
  • Do they have experience using the technologies needed for your project?
  • Have they built websites that have the features you have in mind?

Clientele

  • Who are the notable clients they have worked with in the past?
  • Have they worked with clients in your industry?
  • Are there testimonials from their clients?
  • Can they provide contact details of some clients for you to verify from?

Process

  • What is the website design process like?
  • Do you have a say in how your website looks?
  • How many people will work on your project and what are their roles?
  • How long will the project take?
  • Do you get a project manager you can relate with throughout your project?
  • What will be the means of communication during the project?
  • During the project, how often will you get updates or progress reports?

Quality of Work

  • Do their websites look good?
  • Do the websites work seamlessly?
  • Are the websites search-engine friendly?
  • Are the websites mobile friendly?
  • Do the websites load fast?

Ongoing Support

  • What happens after the website has been completed?
  • Do they leave you on your own or can you reach out to them for support?
  • Do they train you on how to manage your website?
  • Can they train your team on how to use the website?
  • Do they have dedicated personnel that handle client requests?
  • Can they send you monthly reports on how your website is doing?

Additional Services

  • Other than web design, are there other ways they can help your business?
  • Can they use digital marketing to help drive results for your business?
  • If you are a new business, can they help with branding as well?
  • Do they host websites?

Pricing

  • Can they work with your budget?
  • What are the payment terms?
  • What happens if you want to add to the scope of work after the project begins?

So, there you have it! We’ve listed important questions you need to ask when choosing a web design company. We do hope you’ve found this useful.

Are you considering XPLICITMODE for your next web design project? If yes, great! Simply Contact Us or to get started.

Are there more questions you think businesses should ask? Please leave a reply in the comments section below.

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Is web design still in demand in 2021?

I’ve always been really interested in web design. In fact, one of my first online businesses was a small web design studio that helped local clients get a basic web presence and start ranking on Google.

But a lot has changed since then, and many are wondering if we still need web designers in an age of free drag-and-drop WordPress page builders, cheap A/B-testing software, heat map insights, etc.

This is a massive topic about a huge industry that employs millions of people and so I want to treat it with a bit of caution and respect. I also want to avoid the ire of designers who are thoroughly sick of the old “Do I need a web designer?” debate.

Let’s jump in anyway.

Why people used to hire web designers

Go back in time 15+ years and you’ll see a very different Internet.

Many companies, for example, didn’t have websites and as they started to realize that business was going to be done online, scrambled to hire a web designer to build a beautiful site that was on-brand and helped customers.

In those days there wasn’t much in the way of free platforms and things like WordPress themes were very limited in terms of how you could customize features and design elements without also needing to know how to write and edit code.

Just take a look at Blogger in 1999…

So, you needed help.

And so a web designer would often build something from the absolute ground up. They’d get a brief, come up with a draft design, get feedback, and then cut and splice it all up and turn it into a functional website. They might then manage it for the client, making changes and edits over time.

That involved knowing how to use things like Photoshop, Dreamweaver, and then manage hosting environments, FTP uploading and so on and so forth.

It was a big job.

And then (as always) the technology improved

So what do web designers do today?

These days we’re seeing changes to almost every career in the world, and especially to those on the net.

Web designing is not immune to that and that’s meant freelancers and agencies had to expand or adapt to the technology such that, instead of just designing websites, they now do a whole host of tasks and services that expand well beyond their title might suggest.

If you hire a web designer or web design agency these day they might:

  • Set you up on a template or design a fresh site
    While you might get a fully original design, it’s also possible that your designer will set you up on an existing template or theme. This will usually save you a bit of money and you can choose when you hire them.
  • Work on different branding elements
    Your business might not just need a website but also a color scheme, logo, typography recommendations, and so on. Many agencies will encourage you to do all of this at once so you have a cohesive approach for your business.
  • Helping you with SEO and promotion
    Another area that many web designers have expanded into is search engine optimization which could mean installing plugins like WordPress SEO, helping you with local listings, and then even creating content for PPC campaigns and other promotional activity.
  • Managing hosting, security and updates
    Web designers also will often charge you an ongoing fee in order to keep your site safe, secure and up to date. That might mean just updating software, or it might mean managing things like your emails and any issues that arise with bounces and so on.
  • A fully managed solution
    Some web designers (and often this is done in-house) will also offer a fully managed solution where they take care of your whole online presence or a specific campaign. This might mean designing the graphics, landing pages, websites, adverts, etc. and then implementing the strategy through advertising on Facebook and other platforms. They then watch the metrics to see whether it’s converting and recommend changes.

As you can see from all of this, the job of the web design has not completely vanished into irrelevance. In fact, there are many situations where it’s important to engage web designers in building your business.

web3.gif

How Much Does It Cost to Build a Website in Nigeria in 2021?

How much does it cost to build a website in Nigeria?” It is a question that I’m asked quite often by potential clients. I have addressed it here for the benefit of all.

Building a website is like building a house. The type of building you construct depends on several factors, e.g. your budget, taste, the quality of your building materials.

So in this article, we’ll list few items to add to your budget. However, it is important to note that the cost of building a website depends on the complexity of its implementation. For example, a simple 5-page business website will usually cost much less to build compared to web applications like eCommerce websites, a social network sites, or betting websites.

This means that there is no fixed cost for building a website. The cost of building websites vary widely. One may cost 100,000 Naira ($280) to build while another could cost up to $1 billion.

When building your website, you need to consider several factors. Let us look at what goes into the cost of building a website in Nigeria.

1. Cost of Web Hosting & Domain Name

A website needs to be hosted on a server connected to the internet. You need to pay a web hosting service to house your website on the web.

You can also buy your own server and run things in-house, however this is very expensive and only recommended when absolutely necessary.

For most people securing the services of a web hosting company is the only way to go as it is more cost effective. Payment is billed monthly but you can also pay every six months or annually.

Web hosting is a recurrent cost. Your web designer may incorporate the hosting cost for the first year in the initial cost of designing the website. So, you have to budget for hosting every year.

What you pay for a website depends on the resource requirement of the website like number of expected visitors, CPU usage, RAM requirement, etc. For example, hosting this blog costs around $503 per year (about ₦191,000) including cost of CDN.

2. Cost of Content Creation

Website Template
Credit: https://unsplash.com/photos/7lryofJ0H9s

Before the actual design of the website, you need to think long and hard about why you want to build the website. This will enable you determine what you want to share with the world.

Do not expect the web designer to tell your story for you. You know your business better than anyone else. So, you should be some how involved in the process.

Though, you know your business well, you may need a professional copywriter to help craft a compelling message. Depending on what you need, you could get a copywriter for as little as $5 per hour to over $1000 per hour.

In Nigeria, you could get a copy written for 5000 Naira to 50,000 Naira per page, depending on what you want and the level of skills required.

However, sometimes, when building a website (especially business/company websites), the web designer will incorporate the cost of copywriting in the quote.

Content creation also include the media that will be on the website like the logo, images, animations, and videos. You may need to hire professionals to help you out with some these services or you could rely on your web designer to handle them at a cost.

When you get a quote from your web designer, it is a good idea to find out if content creation is included in the cost and if yes which ones.

However, you need to be involved in the process. You need to supply materials needed for the content creation. There may also be a need to interview you to understand your business. This will enable the copywriter to write a more compelling message.

Here are a summary estimate of cost of content creation

  • Copywriting – $10 to $1000 (per page)
  • Logo Design – $20 to $300
  • Marketing Video – $10 to $1000
  • Animation Videos – $20 to $5000

3. Cost of the Web Design Work

A Web Designer
Credit: https://unsplash.com/photos/o4UhdLv5jbQ

If you are using a web designer, you should have to budget for the cost of the web design service. If you do not have a logo already, you also need to budget for a logo design.

This can be done for a fee by the web designer or you can pay a graphic designer to design a logo for your website.

Then you need some initial content on your website. The web designer can do this for you or you can do it yourself, or you can employ a copywriter or/and an SEO consultant to write compelling web copies for your website that will be search engine friendly and draw sales to your business.

An SEO will also ensure that the structure and layout of your website is search engine friendly as well as help you develop strategies that will increase website traffic.

Some plug-ins may also be required to add some unique features you are demanding. So, the more features you want on your business website the steeper the cost of design and development.

Note that a web designer will have in his team or experts network, professionals who can help in all the components of web design enumerated here. So, you can rely on your web designer for these services.

Cost of web design for a standard 5-page website can range from $500 to $5,000. In Nigeria designing a 5-page business website should cost you from 350,000 Naira.

4. Cost of Website Promotion

Billboard: Promoting your Website
Credit: https://unsplash.com/photos/Dnkr_lmdKi8

This one is ignored by most businesses. Some businesses think that once they design a website, the millions of people on the internet will just start trooping in.

Well, as at September 2020 there were at least 5.29 billion pages in the indexed web according to worldwidewebsize.com. All these pages are seeking the attention of the 4.5 billion people who currently have internet access according to internetworldstats.com.

You need to allocate some budget for website promotion. For example, you can use search marketing to promote your new website on search engines (like Google Adwords).

You can also use social media marketing to promote your website on social media sites like Facebook, Instagram, WhatsApp. You can pay an SEO and/or SMM consultants to help with these. Offline promotions are not out of place.

You should also allocate money to update your business cards and other printed materials to include your new website. This simply depends on your budget.

You can decide to ignore it completely, but it could be a big mistake. We recommend allocating at least $100 (45,000 Naira) per month to this cost component.

The beauty of online promotions is that you can easily track performance. This will enable you experiment to see what works and what doesn’t.

5. Cost of Website Management & Maintenance

Maintenance

This is another cost component ignored by some businesses. Building a website is not a one-off thing; you need to allocate money for its management and maintenance.

You need to connect your offline business to your website. So, any change in your business like new products, price updates, job vacancies, business expansion, etc should be reflected on your website.

This also means that after the initial web design you still need to update your website when necessary. You can do this yourself, employ someone else to do it for you, or outsource the service to the web designer or a copywriter.

If your website includes a blog, you may even need updates more often. Similarly, you can employ the web designer, a blogger or a copywriter to help out, or you can do it in-house.

A website at some point will need to be redesigned or upgraded. For example, you can start with a static website, but with plans to upgrade to a more versatile website with CMS in some months or years. You may just want to change the layout or structure to reflect your new brand status.

6. Cost of SEO

SEO (Search Engine Optimization) is part of the ongoing maintenance of your website. I decided to give it its own heading to emphasis its importance.

It is all about making your website rank better on search engines like Google. SEO is one of the most important ways to drive traffic and visitors to your website.

SEO is a recurrent cost. It cost you anywhere between $250 to $10,000 monthly to get SEO services. Part of the services will include regular SEO Audit, as well as technical SEOlink building, and keyword research.

So, What is the Cost of Building Websites

I am sure you came here looking for a specific price, but the cost of building websites differ widely as each website is unique in its own way. While one may cost $1000 dollars, another may cost $3000.

My recommendation if you are planning to build a website is that you allocate at least $300 for the initial design and $250 per year for annual maintenance. Or if you are in Nigeria, ₦150,000 for initial design work and ₦50,000 annual maintenance cost.

The cost guideline above is for the simplest of websites. If you want to add some bells and whistles, be ready to pay more.

Note that the annual maintenance cost will not include items like marketing, SEO, content updates, etc

Note that these are the rock bottom prices for the most basic of websites in 2021. The actual cost will depend on the type of hosting your website requires and the skill level of the professionals you wish to engage in the project.

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5 Compelling Reasons Why Your Website Needs SEO In 2021


If your website is not optimized for search engines, you might be missing out on so many potential customers who are constantly searching for your product or service online.

For you to have a website, that means you want traffic, and you probably want to make sales on your site. But if you are not optimizing your website for search engines, how will it be easy for your potential audience to find you? There is no way they are going to the last page of your keyword search (I wouldn’t either, would you?).

According to Techjury, 93% of online experiences begin with a search engine.

Interested in knowing why your website needs SEO? Then this article is just for you! I’ll be sharing 5 compelling reasons why your website needs SEO.

Let’s begin!

1. Earn more traffic

One of the compelling reasons you need to optimize your website is to increase the number of people who visit your website.

Having a website means you want to be seen and SEO helps you do just that. It improves your website’s ranking in search engine results.

And higher search engine rankings result in more traffic, more leads, and higher sales and conversions.

2. Builds credibility & trust

When your page ranks organically on the first page of a search engine it automatically builds your audience’s credibility and trust in your brand and this is very good for business.

This can also position your brand or business as a thought leader in your industry.

3. SEO is cost-effective

Without a doubt, Search Engine Optimization is one of the most cost-effective marketing strategies today.

It enables you to target people who are seeking or are interested in your products and services on the internet.

It should be noted that SEO is complementary to other marketing strategies and should work hand-in-hand with them.

SEO is an organic approach to generate traffic to a website, it may take time but it is authentic compared to search engine ads (PPC).

4. Stay ahead of competitors

SEO can put you ahead of competitors.

Take for instance two websites that are offering the same service (Website A & B), Website A is optimized for search engines while Website B isn’t. Who is more likely to make more sales and garner more traffic to their website? Yes, Website A.

SEO is an aspect of digital marketing your business mustn’t ignore.

5. SEO improves user experience

There is a common misconception that SEO is only about links and keywords, this is false.

Good SEO practices help you improve the user experience of your website.

Making your user have a great experience on your website is very important. It seeks to answer questions like:

Is your website fast to load pages? Is it secure? Is it easy to navigate? Do you have quality content that engages your users? etc.

Conclusion

Without SEO, your marketing efforts could go in vain.

To enable your business to thrive in this time and age, it is important your website is optimized for search engines. SEO will garner you more website visits which will turn into having reliable leads.

Do you have questions, comments? Kindly leave a comment below.