Introduction
Emeka was an Abuja “big boy”. His business was simple – the usual import and export traditional to native businessmen from Onitsha. He had enjoyed all the benefits of a high converting website simply because he explored the option of that, and optimized it to fit into his business plan. His website was stellar. It had a clear navigation path, an attractive offer on its landing page, a responsive website, testimonials and reviews, and also, a clear and specific call to action.
His website was prompt and proper, converting 79% of his leads into conversations that led to conversion. It was safe to note, business has been good to Emeka.
Just like Emeka, many businesses in Nigeria today are enjoying the benefits of a high converting website.
What is A High Converting Website?
A high converting website is one that’s built for optimizing conversions – these conversions can either be leads or online sales. This means, it leads visitors from the most important element to the second most important element, to the third, and so on. It is quite different from a low converting website which leaves visitors to fend for themselves, trying to pick out the most important parts of the value proposition among distractions.
Furthermore, it has conversion rates higher than 5% of the averagely expected rate for conversion. This is a secret enjoyed by most top brands in many sectors.
A high converting website is very important to the growth and profitability of any brand. It is like a perfect mix of a good day. You realize that there is more to gaining than you spending. Most times, you let the site work for your good while focusing on other important business discussions and decisions to make.
Below, we itemize the benefits of a high converting website:
- You get more customers.
- Gives you an edge over your competitors
- It boosts your brand perception
- It boosts your SEO rankings
- It is your secret weapon
- You Get More Customers
We engage in businesses simply because we love to make more customers. It is we fitting into the laws of demand and supply. Having a high converting website gives you more customers. Sometimes, it is your greatest referral (which may be greater than the casual word of mouth that is traditionally done).
Nigeria has about 42% of its total population, that is 85.49 million internet users (according to reports of April 2022). This has reportedly increased in the last month, but picture your website being a high converting one with at least 10% of these persons as your customers. It gives you more virtual presence, free digital marketing and marketers, deeper penetration lastly, the part we love the most, profits (the sure way to becoming a 2022 baller synd not a mechanic).
Also, this gives you an understanding to who your customers are and also, lowers the acquisition cost of these customers. That is, you get to know who they are, what they want, what they like, what they need and how to get at them. You wouldn’t be scattering your seeds or riskly putting your eggs in a frail basket.
Lastly, it increases your customer lifetime value towards what you do and offer. This creates the ability of your site to funnel site visitors, physically and psychologically, towards making that purchase. If it does this correctly, it makes all of your marketing more effective and it will make customers keep coming back resulting in higher customer lifetime values.
- Gives You an Edge Over Your Competitors
Competition is always prevelent in the 21st market structure. It’s just a simple race with everybody’s eyes on the prize. Sometimes, that gold we need at the finish line is just a good high converting website. It is best to know that, having a high converting website gives you an edge over your competitors.
You and your brand become “big men” over your competition. For instance, if you’re all furniture makers and creators within Abuja or any northern Nigerian state, your website can position you in other geopolitical zones, adding to you having more customers, sales and profits.
- It Boosts Your Brand Perception
They often say, “first impression matters”, so the first impression/perception of people to your brand matters a lot in the marketplace, especially around the internet. People can wave your business or take it seriously based on their first impression.
Should your brand have a good and high converting website, you have a a better brand perception. It makes your the “apple of many eyes” around your sector/industry. There are no much stress in creating your name or carving out your niche. You become the go-to person for a lot businesses around what you do.
- It Boosts Your SEO Rankings
Google becomes your free ad person the very moment your business has a good high converting website. It boosts your search engine optimization (SEO) rankings, as Google would be sending traffic to your online store moment they realise that you can deliver on what its searchers are looking for. This potentially affects your SEO rankings, taking you from bottom to the top.
It also draws limitless traffic to you, making the most of the traffic of your webpage an investment plot for your business.
- It Is Your Secret Weapon
It is very easy to knock-off challenges as it is your secret weapon anyday, and anytime. When you optimize your site, you’re not simply doing one thing. It becomes a mix of all employed initiatives that plays a good role in this process.
A high converting website becomes your secret weapon since you’re working with data related to your specific environment. This makes what works for you better than what works for others.
Final Thoughts
The benefits of a high converting website is itemized above and it is here to ensure that your business digital presence is as efficient as it can be. The work needed to be done in getting a good and effective high converting website is best when it is done correctly.
Truth is, a high converting website never fades away nor phases out as clients to your business would always return following the built-in trust in your business. Note that it is one of the only parts of digital retail that is evergreen.
