Every business in this day and time deserves a functional website as the consumer behaviour is adapting to the evolving technologies surrounding it. The importance of having a website grants you an online presence increases your visibility, thereby having an aftermath on your sales as it is a collection of publicly accessible, interlinked Web pages that share a single domain name to drive traffic.
In recent times, there has been a change to reflect that the directories available are now on the world wide web (WWW) as against the local formats used in the past.
Per Lighthouse Marketing Inc, 97% of people searched online to find a local business close to them. Despite this available statistics, there are still questions as to why businesses need websites. Many still bank on the traditional media (which is good) but not so efficient today.
We itemise six reasons as to why your business needs a website below;
- It gives your business a more professional look.
- It increases the visibility of your brand.
- It helps you tell your own story.
- It gives you an edge over your competition in your industry.
- Beyond social media, it bridges the fading social reach.
- It can be multi-purposed.
- It Gives Your Business a More Professional Look
The business becomes professional and is taken “seriously” when there is a website. According to a Stanford study, 75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. This further proves that the professionalism of your business outlook is attributed to owning a website.
- It Increases the Visibility of Your Brand.
Your brand becomes visible and serves as a social proof with a website. As a result of people being attracted to what they can see and trust, your web design increases your visibility thereby making you a topic of reference whenever such services are spoken about in community conversations.
- It Helps You Tell Your Own Story
You own your narrative with your website. You can also influence your audience in regards to your brand’s perception by using your website. There are no external influences in telling your mission, vision and message nor are there to changing your web design from the outside view.
- It Gives You An Edge over Your Competition in Your Industry
There’s no disputing the fact that there will always be competition in your chosen industry and this is why you deserve a website. It’d be your leverage to many who are yet to be exposed to what a website is and why they need it. You get to rule the market, and also, provide your available services to a much larger audience.
- Beyond Social Media, It Bridges The Fading Social Reach
No matter your vast followers on social media, not many would return the favour of simply following up your pages (especially on Facebook). This is why you need a website to bridge the fading social reach. An advantage to this is that you have an organic reach to a wider audience utilising the appearance on search engines.
- It Can Be Multi-purposed
A simple website can be multi-purposed for various content reasons and ideas. It can also serve as a format of updates and announcement, digital marketing, and expansion reach to time bound clients. It’s an all-in-one communication medium for your business without having to break the bank to achieve.
In Summary
Websites are the new “cool”. They are the formats to how to leverage on a 21st century place. Every business deserves one today.
