Introduction
Instagram is one of the most popular social media platforms. In 2021, Instagram was ranked 4th out of all social media networks worldwide with over 1 billion people using the app each month.
It’s a great idea to use it to boost our business or brand, but for you to boost sales your instagram engagement has to be really good so that you are able to reach more people and drive more sales.
Instagram engagement and its importance explained
Instagram engagement includes all of the ways that users can interact with your content — through likes, comments, shares, and saves. The higher your engagement the more the instagram algorithm will push your content to more people and the right set will become interested in your brand. If you want to increase your engagement try some of the tips below.
How to boost your engagement
- Be consistent
- Engage with your audience
- Share valuable information using carousels
- Post reels
- Show your personality
- Be consistent
By consistently putting out content, you’re letting your audience know what to expect from you. When your followers expect you to post at a certain time and you do it increases the chance of them engaging with your post. You can plan and schedule your instagram post in advance so that you can build a regular posting schedule. Posting consistently also helps you to form a community
- Engage with your audience
Imagine starting a conversation with someone and they just look at you and walk away, that’s basically what you do when you do not engage with your audience. Everytime someone engages with your page you should engage right back, this can be done by replying to comments, liking them and responding to your DMs, this makes people feel heard and they’ll and that you care about what they have to say.
- Share valuable information using carousels
Saves and shares are two of the most valuable forms of engagement on instagram and the surest way to get them is by sharing valuable information and information that users would want to reference and also share with other people. Using carousels is a great idea. They allow you to share up to ten slides in one post, that way every slide is an opportunity to drive engagement.
- Post reels
Instagram is pushing video content now more than ever as it is trying to compete with tik tok. Statistics show that 91% of active users watch Instagram video content on a weekly basis and that reels get 22% more engagement than regular video posts. Making video content a permanent part of your instagram strategy can get engagement from new users as your video can get featured on the explore page.
- Showing your personality
As a brand, it’s important to show your face every once in a while. Your followers want to see that you’re more than a logo. Instagram stories are a great place to show more personality and post more fun content. It’s also a great place to interact with your audience. You can do this by asking questions, posting polls, sharing tips and posting behind the scenes. You can also show your face in your stories. People tend to be more engaged when they see a face pop up. By doing all of this your followers will feel a more personal connection to you and they’ll engage with your content more when it comes up on their feed.
Now that you’ve learnt all of these tips it’s time to try them out. Remember to always check your instagram analytics and don’t be afraid to experiment.
