Are you a business owner thinking of Digital Marketing channels to explore in 2021? Then this article is for you!
In this article, we share Amazing Digital Marketing Tips for 2021.
1. Search Engine Optimization (SEO)
Imagine a situation where people who are interested in your service go to Google, search for your service and you are on the first page of Google. This brings people that are already interested in your product or service to you for free.
2. Google Ads
While SEO gets you free traffic, it takes a while. With Google Ads, you can start showing up on the very first page of Google immediately. People search, they see your ad, they click it, and it takes them to your website.
3. LinkedIn Ads
This is another aspect of Digital Marketing that is not utilized enough. If you are targeting a corporate audience, most especially B2B, you will find LinkedIn very effective.
4. YouTube Ads
Without a doubt, YouTube is one of the most popular online platforms today. It is just amazing that many businesses are not taking advantage of this platform.
YouTube is very effective and cheap especially when you combine it with re-marketing.
5. Email Automation
Now we all understand what email marketing is, but email automation puts this on autopilot. People get on your email list and automatically they receive a series of emails that take from cold leads to warm leads. This works wonders.
6. Conversion Focused Website
Last but not least is a Conversion Focused Website. Not just a generic information website that people go to and leave. A website that is designed to convert strangers or visitors to actual leads. This is another area businesses really need to focus on. Review your current website, how many leads are you getting? If you are not getting the best results, develop a conversion-focused website.
That’s it, Digital Marketing approaches to really consider in 2021:
- Search Engine Optimization
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Email Automation
- Conversion Focused Websites
We trust you found this useful.
If you need help or guidance in improving your Digital Marketing, simply Contact Us. We’d be happy to assist.
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