The Only 5 Ways To Drive Traffic To Your Business.

Business models are changing rapidly. The traditional market place now has an online presence and so do customers. For every business, having a website is the first step in winning the e-commerce war.

However, a website is not useful unless your customers know it exists and can visit to check out your offerings. This means you must find a way to drive traffic to your website. There are so many ways to achieve this.

1. Set up a Google My Business Listing

Google My Business (GMB) is a business listing owned by Google that allows you register your business details. These include details such as Company name, Contact Details, Website Link among others. Similar to V-Connect, GMB is far more effective than other online business directories because Google is considered a reputable company. Its business listing is known to guarantee a 70% chance of attracting location visit and a 50% chance of attracting a purchase.

A core element of Search Engine Optimization, GMB brings up registered businesses on its listing, when web visitors use certain search terms relating to that business. For example, someone in need of a website Googles ‘website design in jos’. If you own a web design agency in jos, you will want your business to appear in the search results.

We could help you get this setup within few days click here to get started 

2. E-Mail Marketing

E-mail marketing via regular newsletters is a great way to stay connected to your target audience. It is also useful in directing traffic to your website, provided links to relevant pages are included. A lot of thought must be put into crafting the e-mail subject lines because it determines whether the email will be opened or not. You would also have to build a list of contacts that would be receiving these emails. Schedule them appropriately so your customers are not bombarded unduly with your emails. I recommend mailchimp as a free tool to get you started.

3. Social Media Marketing

This involves marketing your products and services by sharing and posting great content on social media platforms visited by your target audience. It could be Facebook, Twitter, Instagram, Linkedin, YouTube, Reddit etc. These posts must be linked to your website. Participate in group discussions and leverage on relevant hashtags. It is not unusual to drop links to relevant landing pages on your website in comment sections. Don’t forget to engage with your target audience; like their posts and respond to their questions. Social media is meant for interaction so interact; it is not a broadcast channel.

4. Social Media Advertising

While the first three methods of driving website traffic involve no cost, social media advertising would entail planning a budget. Placing ads on Facebook, Instagram or Google, can generate sufficient website traffic and even conversion, if your ads are enticing.

5. Influencer Marketing

This means identifying, engaging and supporting persons capable of generating high-impact conversations online. These persons are known as social media influencers. While they might be costly, their influence in the social media space is enormous. They can drive tons of people to your site if they make a post about your company, product or service.

This is just a summary of how to make your website go viral. There are lots of methods like display advertising, search engine optimization, search engine marketing and video advertising. The trick is knowing the best channels to use for your business and focusing on them. This is determined by your target audience and the online channels they use. To know more, check out our courses on digital marketing.

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Information or irritation? Brand promotion might not seem like the best idea during the coronavirus crisis, with people taking to Twitter to express their annoyance at being sent marketing emails from companies being sensitive and strategic is the way to go.
Business models are changing rapidly. The traditional market place now has an online presence and so do customers. For every business, having a website is the first step in winning the e-commerce war.
The truth is over 90% of the time when someone tells you they will get back to you, you know that transaction has entered voicemail because they never do.

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