Business models are changing rapidly. The traditional market place now has an online presence and so do customers. For every business, having a website is the first step in winning the e-commerce war.
Read MoreThe truth is over 90% of the time when someone tells you they will get back to you, you know that transaction has entered voicemail because they never do.
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It’s true that engagement has declined recently, but shortcuts like bots and comment pods won’t help you in the long-run. All they’ll do is give you a false sense of security.
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When you've got a marketing plan you have a framework for how to put your best foot forward. It's a starting point, a 'line in the sand.'
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