Content marketing this day is undeniably taking precedence as the most preferred form of marketing.
90% of businesses are already using content marketing to generate inbound leads.
Many of your competitors would have shifted to content marketing and by now they might even be creating content on their success stories.
So, what is content marketing?
Content marketing is focused on creating, publishing, and distributing content for a targeted set audience across the web.
The importance of content marketing is that it is widely used by businesses to garner attention, generate leads, expand the customer base, and generate online sales.
You might have wondered what good can come your way if you shift to Content Marketing for your business!
Below are 30 benefits of content marketing that will explain why you should use this powerful marketing form to transform your business.
1. Increases your brand’s visibility online
Gone are those days when people purchased a product or subscribed to service just by word of mouth.
The markets are digitally upgraded and it is now demanding for a brand to have a digital presence.
Creating a website and accounts on all major social media platforms is now mandatory for any business.
This not only establishes an online presence but also makes reaching them and providing support easy.
Creating quality content consistently on your registered platforms will give your brand more reach than any offline activity you do.
Starting with Digital content is as simple as opening a savings account. The more the better!
2. Lets you start with a low budget
Traditional marketing activities like advertising in newspapers or organizing an event involve a budget.
The amount of effort from the marketing team is high and it’s hard to track the ROI. On the other hand, Content marketing only requires consistent efforts and good writing skills to succeed.
With so many platforms adapting to the advertising model, publishing quality content without advertising is working great as well.
To put it simply, content marketing saves your money.
3. Helps amplify the reach of your brand
Millions of users are surfing the internet worldwide on a daily basis. There is a large population that can possibly become your customers.
How do you make them turn towards your business? In other words, how do you grab their attention?
Content marketing not only creates awareness about your brand but also makes it reach a variety of people in various digital platforms. Create content that focuses on providing value to your customers.
Once your content starts creating a buzz among your target audience, the road to word of mouth gets closer.
4. Develops the trust factor among the audience
As a business professional, you already know how important it is to be a trustable figure in any industry.
There are a lot of factors that can influence a buyer. But when it comes to making the buying decision, trust is the only factor that moves the needle.
Trust of a generic audience can not be gained in a short span of time.
Just think of this!
The brands of spices you purchase on a monthly basis is now a part of your kitchen. A few may be irreplaceable. These are the brands you trust.
Making your content educational and providing real-life solutions to help your audience is the right way to go.
5. Brings perennial traffic to your blog with evergreen content
According to Ahrefs,
Evergreen content is content that doesn’t go out of date. It revolves around a topic that’s always relevant to readers, regardless of the current news cycle or season.
There is no going back once your evergreen content article starts ranking for your content target keyword.
This is the best way for your audience to discover your brand. Since the content is designed to stay evergreen, so will be your blog traffic.
Thinking out of the box, content research, and providing the best value in your content helps you to gain the trust of your readers.
6. Builds a relationship with your audience
Creating evergreen content provides value to your readers.
This activity, when done consistently, will bring website traffic and also create trust among your readers.
In turn, you will be building an online relationship with your readers who invest their time to read your content.
Be active on Social media platforms. Building a community on a platform like Facebook can give a boost to your traffic and eventually to your business.
7. Lets you engage with your audience on a personal level
A buyer persona is the classification of your ideal customer based on market research and real data about your existing customers.
Once you have classified the personas of your customer, start creating content for all your personas.
This approach is similar to funnel marketing as the different buyer personas are in different stages of the customer journey.
Customer location, behaviour, their choice of content, and research are key factors when defining a customer persona.
8. Brings new visitors
Publishing content on a regular basis will bring in consistent traffic to your website over time.
It is ideal to publish one to three blog posts per week. You might very well create one article for one buyer persona.
If you have also adopted creating content based on the buyer persona, you might be getting a lot of insights from your Google Analytics data as well.
Pro Tip: Focus on the quality of your article.
9. Increases daily visits to your website
The more content you create for your blog, the more will be your traffic.
Since the content you have created is more relevant and helpful to a user, they would be curious to know about the details of your brand.
This makes them land on your website and checks out the information about your company.
The website UI/UX is very important as it takes only seconds for a visitor to judge the image of your brand.
10. Builds authority in your niche
Once you have started creating top quality articles helping different personas of your ideal customer, you will be trusted and accepted as an authority on your niche.
For example, let us consider you are a contact centre software company.
Authoring content about the challenges people face in the call centre industry and offering solutions clearly denotes that you understand your audience.
This will, in turn, make the visitor trust your product/service and establish yourself as an authority.
Pro Tip: The prime aim is to create content that will help the visitor.
Conclusion:
Few brands might state that they have challenges in Content marketing. But let’s face it. How good is a win without a fight!
With the above list for the benefits of content marketing in 2021, we hope you are now ready to build your content marketing strategy.
The questions you need to be asking yourselves is when can you start with content marketing? Which departments should be involved in creating content?
